This metric measures how actively a lead interacts with your brand across different touchpoints—emails, site visits, content views, and social shares.
Why It Matters:
It helps prioritize leads for retargeting or nurturing. Higher costa rica phone number list engagement scores typically correlate with a higher likelihood of conversion.
How to Score Leads:
Assign weighted points for actions (e.g., 10 points for form fill, 5 for email open, 15 for webinar sign-up).
Mobile Conversion Rate
With mobile usage dominating online browsing, this KPI tracks the percentage of leads that convert via mobile devices.
Why It Matters:
If your mobile conversion rate is low the benefits of real-time validation compared to desktop, your mobile site UX may be underperforming. Fixing this can immediately increase revenue.
Optimization Ideas:
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Use mobile-friendly forms
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Speed up load times
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Simplify navigation
Social Media Engagement Rate
This measures likes, comments, shares, and saves per post, relative to your total followers.
Why It Matters:
High engagement means your content is hone number germany hitting the right tone. Social engagement also feeds organic reach and improves trust—both critical in B2C.
Pro Tip:
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Use storytelling and user-generated content to increase emotional connection and boost engagement.