When it comes to B2C lead generation, data is your greatest ally. Beyond the basics like CPL and conversion rates, several deeper performance metrics can reveal how your leads are engaging with your brand. Monitoring these KPIs helps you fine-tune your approach, boost ROI, and scale growth.

 Click-Through Rate (CTR)

CTR measures how many users clicked costa rica phone number list on your ad or CTA compared to how many saw it.

Why It Matters:

A strong CTR indicates that your messaging, visuals, and offers resonate with your audience. It’s a top-of-funnel metric that signals how the recipient’s name or other relevant information to make the message effective your ads, emails, or social posts are.

How to Improve CTR:

• Use action-oriented CTAs

• A/B test different headlines or images

• Personalize messaging based on user behavior

 Time on Page

This KPI reveals how long users spend on hone number germany your landing or product pages—an indicator of how engaging or relevant the content is.

Why It Matters:

Longer time on page usually signals stronger interest. If your page has high bounce rates but low time on site, it may mean content is missing the mark or poorly structured.

Tools:

• Google Analytics

• Microsoft Clarity or Hotjar for scroll depth insights