Educational content is history. This is the conversion stage! Lead Nurturing Process Source: Hubspot. The process of Cultivating Leads consists of turning strangers into people with first and last names and then transforming them not only into customers of your company, but into promoters of your brand . The basic idea is to try to familiarize them with your company to convince them that you are the one to meet their needs. Now that you know the phases your leads go through, you should know what actions residential phone listing uk your company should take for each of them . Get to know them! Stage # 1: Attract This is the phase in which you must make the user aware of their need . But that is not all! You must also make her think that you are the one to satisfy her. To do this, your goal here should be to gain great notoriety and differentiate yourself from your competition to convert strangers into visitors. These are the strategies that will lead you to success at this stage: Create valuable posts that generate engagement in your community on Social Media. Do an exhaustive research of the most relevant keywords for your business. Publish posts on your blog linked to topics of interest to your audience and the keywords found. Get the most out of Content Marketing , offering free materials that may be of interest to your audience. Stage # 2: Convert You’ve made it! Your users already know you and know what you are capable of. It is time to convert those visitors into potential clients .
You will do it? Yes of course! But not without first knowing your Buyer Persona in depth . This is the stage in which you must offer your users some attractive and valuable benefit for them . In this way, you can invite them to download an eBook, a white paper or an infographic for free and even propose to register for a Webinar or training through a Subscription Form. This is the right time to: Use Landing Pages to attract new leads. Include attractive Calls To Action located in strategic places. Write attractive content that encourages action. Place a Subscription Form on your website or blog. Dictate Webinars on topics of interest to your audience. Find contacts in events and social networks such as LinkedIn . Stage # 3: Close What’s the use of getting 1000 people to download your eBook if none of those users will buy your products or hire your services? Sending a thank you email will not achieve that you obtain new clients if you do not integrate that action with many others in a way that complements and enhances each other. The time has come to transform those leads that are already willing to buy, into your customers . Don’t know how to do it? Here are some options: Reach your leads with personalized messages thanks to Email Marketing . Analyze in detail the contacts in your CRM and identify the so-called “hot” leads to contact them. Use Telemarketing to close sales with those leads that are already ready for purchase. Stage # 4: Fall in love You have reached the final phase… There is only one step left! Convert your clients into promoters of your brand .
For this, it will be necessary to retain them with offers and benefits that they cannot miss because they are designed especially for them, according to their interests and UK Phone List needs. This is the stage where as Seth Godin would say : “You have to turn customers into salespeople.” And to achieve this, these will be your best allies: The Social Media will allow you to build brand loyalty through continuous postings linked to the interests of your community. At this point the quizzes and questions will play a fundamental role. The Email Marketing also do their own thing. Thanks to this technique you will be able to offer exclusive benefits by segmenting your Lists according to the criteria that you consider relevant and the Reports of your Email Campaigns . Put Lead Nurturing into practice! Leads Cultivation will allow you to increase the effectiveness of your online actions. And because we want to help improve your results, we are developing a new functionality to bring your Lead Nurturing strategy to success . You will have news very soon! You already have the necessary knowledge to implement your Lead Cultivation strategy. You dare? Remember that Email Marketing is one of the most important tools to transform leads into clients and these into promoters. Create your free account at Doppler and get started right now!