Do you want to learn how to write irresistible Call to Action ? In the second part of this post I will give you my recipe. 3 – Semantics Remember when I was talking about over-optimization? If humans do not like one iota to be repeated a thousand times the same thing, neither Egypt Phone Number List does Google because repetition ends up being noise . On the contrary, semantics helps to naturalize the way in which information is told through content, because it incorporates those terms that are linked to a certain topic. For example, in an article on “The 11 best baby carriages of 2018” , in addition to using synonyms for that Keyword, it will also be necessary to cite terms such as “newborn” , as well as talking about prices, brands, opinions, if applicable. single, twin or to carry three babies, in addition to delving into the sizes of the models. The semantics applied to SEO Copywriting requires hard research work on the part of the writer to soak up the topic and the terminology that surrounds him. The result? A richer and more valuable text for the user and for Google. Worth the effort! 4 – Bold and italics Facilitate visual scanning of your content with the application of bold and italics. Apply these two elements both in the main Keyword that must appear in the entry of the content and in the conclusion. In the rest of the content, use bold to highlight phrases or concepts that help to summarize the most powerful ideas in your article.
Act freely and always thinking of the user, and forget about only bold the important Keyword as many times as it appears in the text. No noise, please! 5 – Internal and external links Throughout the activity of your website you have published countless contents. Perfect! If you want your users to have more opportunities to consume your content and provide them with knowledge, you have to work on internal linking in your content. Thanks to the introduction of links to pages or posts on your website, you achieve 2 key objectives: you distribute the strength of your site to the different pages that make it up, while increasing the time a user remains on your website. Did you know that a residence time greater than 1 minute is indicative that the user enters your website and stops to consult your content? The more interesting what you offer to the public on your page, the more time they will be willing to spend on your website. In addition to working on internal linking, bet on including external links in your content to reference pages. For example, if you cite authors, studies or sources, mention them and link to the page where the user can access to expand the information. Example Google values this action positively, while enhancing the credibility of the information you offer in your content.
In both cases, take advantage of the text of that link to enter the Keywords … but without overdoing it! Take note: the guideline of naturalness is also applied in a Linkbuilding strategy to be effective. 6 – Optimize the URL End and end. You have finished writing your content and you are a few seconds away from hitting the “Publish” button. Have you first checked how the URL that will host that Egypt Phone List content was named ? Small details count more than you can imagine. Google wants all the content on a page to make the theme clear and the URL is the gateway to your website, which is why it must be optimized yes or yes. Include the main Keyword of that content in the wording of the URL , writing each word separately with hyphens. Eliminate all those child elements until you get an address for that page that is as descriptive and short as possible. Look at this example: Example Title : 10 Common Mistakes in Email Marketing: Know Them to Avoid Them! URL : https://blog.fromdoppler.com/ errors-email-marketing / Says the same in fewer words. This is an optimized URL! 7 – Optimize the ALT of the images In addition to words, images play a fundamental role in connecting with the user’s emotions , help to contextualize information and make content more attractive . Incorporate them in your texts but with an addition: optimize the ALT of the image.