For B2C marketers, the focus isn’t just on traffic—it’s about turning that traffic into high-quality leads and customers. Whether you’re running costa rica phone number list an online store, app, or subscription service, tracking the right Key Performance Indicators (KPIs) will help you understand how well your lead generation strategy is performing and where to improve.

Why KPIs Matter in B2C Marketing

B2C sales cycles are often short and emotionally driven. Consumers typically make quicker decisions based on price, need, or brand appeal. That means real-time tracking and fast optimization are essential. With the right KPIs in place, you can enhancing your marketing strategy with namibian mobile numbers better understand customer behavior, optimize campaigns, and increase your ROI.

Must-Track B2C Lead Generation KPIs

Lead Volume

This is the total number of leads captured australia cell numbers during a campaign or over a specific time period.

Why It’s Important:

Lead volume helps gauge the reach and impact of your campaigns. High lead volume may indicate strong top-of-funnel performance.

Conversion Rate

Conversion rate measures how many leads take a desired action—such as making a purchase, signing up for a newsletter, or downloading an app.