Now, on the other hand, everything is at the fingertips, with one click the product arrives immediately . The alternatives seem to multiply every minute, it is no longer just a store in the neighborhood, consumers find a wide variety of businesses and products on the Web. This has made the characteristics of the buyers change. We found two distinctive features of client 2.0: Smart Consumer He informs himself before buying, consulting with his friends, using Social Networks and search engines telemarketing mexico before making a decision. The consumer no longer only has the need and satisfies it, but is informed about how to cover that need in the most effective, practical and quick way , and finally achieves its mission. Before you went to the store, a few years ago you started googling to see the characteristics of the desired product, now you can access comments on Social Networks, forums and even specialized search engines in which prospects can find out in detail about what what other users think, if the product is recommended or not, if there is a special offer, etc. Pro-Consumer Individual who produces and consumes content. The USG ( User Generated Content ) is born, a type of consumer who not only wants to buy, he wants to be the protagonist of a story . Different brands allow the product to be personalized and make the user feel a decisive part in the creation mechanism. To know your consumer in depth, you can ask yourself the following questions: How do you think and feel? What do you see What content do you consume and do they attract your attention? That hears? What are you hearing from our brand in conversations with your friends, family, etc.
What does it say and what does it do? What does he comment when he is in a digital environment, within Social Networks, forums, what does he share with his friends, what is his opinion. Model to enhance the 4 Ps As a result of all these changes, it is essential to constantly update the actions carried out in the digital environment. It is necessary that you transfer the 4 P’s to a model that is better oriented and adapted to this type of consumer. These are the elements that you must take into account to reformulate your strategy: Solution: Make sure you cover the real needs that your customers have and that your product or service can satisfy. Find a way to link activities that people do every day with what your brand has to offer. Access: Look for the ideal communication channel to be able to provide solutions, depending on the behavior or lifestyle of your target (target audience). #DopplerTip : Segment your market well , you can’t reach everyone! It is preferable that you efficiently reach a specific audience. Yes, it would be great for everyone to buy from you, right? But there is a sector that needs your products or services more urgently, that’s where you have to focus. Value: Work on a brand promise correctly , look for a differential that characterizes you. Stand out from the competition. Adjust your value proposition to the aspirations, frustrations and real needs of the client. Education: It is necessary to ensure that the consumer knows your solutions very well by creating content that attracts their attention and an excellent level of response. Think that there is no person who directly serves users on your page, a seller does not appear that gives them the characteristics of the products and explains how to buy, therefore, you must make sure to create content that allows the user to understand what it is. what you do and how to buy your products quickly.
Remember to simplify the process and guarantee a pleasant and intuitive navigation , as well as excellent communication and a good level of response: if a user has a question, you should try to solve it in the most effective way and in the shortest possible time, saving Morocco Phone List them steps. It is important that he feels that you are accompanying him. How to correctly implement the Marketing Mix in a digital strategy? Get started by following these 5 steps. Always listen to your audience . Experiment as a user: Get out of the mold, don’t think so much about your product as an entrepreneur, ask yourself how the user perceives it. Integrate your communication channels: Combine all the means to achieve a 360º strategy . Direct your users from your business website to Social Networks, share the contents of your Blog through Email Marketing Campaigns , etc. Always try to use the same style, the same graphic structure, so that the content is equally attractive on each channel. The goal is for the user to feel that you are working optimally to satisfy him and that you are not cheating him. Transform your audience into communities: Make your customers loyal, make them buy your products and recommend you. Do not despair! You will achieve it in the medium and long term. Optimize: Analyze your metrics, how are you doing in visits? What about shopping? Make adjustments so that the user experience when perceiving your product is the best. To finish, what better than to review each tip? Watch the presentation that Maximiliano Ruiz used in his Webinar and relive each advice from the expert. These are the winners! What did you think of this training from our academy? We know that you want to start putting everything you have learned into practice, but first, the most anticipated moment! To thank everyone who registered, we raffled 4 codes to access 1,500 free credits on Doppler . Find out if you are one of the lucky ones: Viracocha, Jenny. Ramos, Camilo. Granados Tiznado, Ricardo. Razetti Fatima. We are waiting for you next week in the online seminar that Pablo Penadés will give in which you will learn How to optimize Conversion: Process and decision making . Join for free!