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On the way to the Super Bowl: Amazon bets on a mysterious program

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On the way to the Super Bowl: Amazon bets on a mysterious program

Amazon has diversified its brand in a series of resources with which it has managed to establish transcendence not only in retail, but through actions such as the generation of content through Qatar Phone Number List streaming or sale at a physical or digital point of sale. It is one of the brands that has surprised the world with its growth and the marketing and advertising professionals with its strategies.

Last year -for the Super Bowl- it bet that its CEO, Jeff Bezos, would appear in the campaign for the great sporting event, at a great moment for retail, with projections from the US Department of Commerce of sales of 24 thousand 860 million dollars, a figure that has grown from the 20.5 billion dollars registered in 2015. This year, they are not doing comedy or placing their best brand ambassador, but want to surprise with a beta program from a secret division of Amazon that “employs celebrities to test Alexa-enabled technologies.”

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As can be seen in various spots, underwater audio or voice-controlled interspecies language translation, stand out in what could be a new product. For example, the spot in which the actor Forest Whitaker appears. Mark and Scott Kelly, retired NASA astronauts, are also Phone Number List part of the campaign. Amazon’s bet is correct if we consider what we have seen so far: humor and nostalgia. Brand strategists must take full advantage of the platforms presented to them before the big game, with about 111.3 million Americans watched the Super Bowl in 2017, according to Nielsen. While in the Super Bowl last year in the United States there were 103.4 million viewers watching the sporting event, according to the measurement of the same source.

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