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Nike stole MLB from Under Armor

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Nike stole MLB from Under Armor

59 percent of fans prefer to approach a brand related to their sports preferences, that speaks of the power of sports marketing in the world . This phenomenon is applicable to baseball, since it is the second most watched sport in the United States, only behind professional Panama Phone Number List American football. According to data from El Economista , baseball fans watch an average of 3.3 games a week and buy at least two products per year. In fantasy leagues, 17.65 percent is monopolized by baseball, about 196,800 people. Hence, sport has great potential for companies. Nike knows that one of the great allies of its rival Under Armor was precisely Major League Baseball (MLB) .

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It will be at least 10 years that Nike will take from Under Armor because of the new contract they signed with it. Recall that during December 2016, the Majors announced a 10-year contract with Under Armor and Fanatics, making Under Armor the official supplier in the field from 2020, but the brand took a step back and although it remains a official shoe supplier and several sponsors, gave free access to Nike. So, the latter will be the one that provides the shirts and will add this area to the more than 500 professional sponsors it has in baseball.

The current jerseys are manufactured by Majestic. During 2017, Fanatics purchased VF’s licensed sports group, including Majestic, for approximately $ 225 million. Note: Why does this Phone Number List note say baseball and not baseball. This is because the former is the correct word in Mexico. The other, with a tilde, is valid in the Caribbean, Central and South America. It is because the pronunciations are different.

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