LinkedIn: The B2B Powerhouse

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If you’re targeting professionals or decision-makers, LinkedIn is a must.

Best Ways to Promote on LinkedIn

  • Use sponsored posts or InMail to costa rica phone number list reach specific job titles or industries.

  • Post regularly on your company page with thought leadership.

  • Join and engage in relevant industry groups.

Paid Ads: Boost Visibility Fast

Google Ads, Facebook Ads, and LinkedIn Ads can give your campaign an instant push with highly targeted reach.

Key Paid Promotion Strategies

Content Marketing & SEO: Long-Term Lead Growth

Blog posts, YouTube videos, and SEO-optimized landing pages help generate organic leads over time.

SEO Promotion Tactics

  • Optimize titles, meta descriptions, and headers with keywords.

  • Link to your lead magnet or offer throughout your content.

  • Promote blog posts via social and email to increase reach and engagement.

Align Channels With the Buyer’s Journey

Each channel plays a different role usa lists depending on the stage of the funnel.

Top of Funnel (TOFU)

  • Use blog posts, social media, and video content to attract attention.

Middle of Funnel (MOFU)

  • Promote webinars, case studies, or comparison guides via email and retargeting.

Bottom of Funnel (BOFU)

  • Offer free trials, live demos, and sales consultations using LinkedIn Ads or direct outreach.

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