A new paradigm is emerging around Real Time Marketing , do not stay out! Dare to venture into Instagram Stories and connect with your audience in a different way. The Storytelling is the latest trend in social networks, brands increasingly use it as a space to interact directly with users throughout the day, broadcasting a much more organic, spontaneous visual content . Although this netherlands mobile phone number lookup functionality had its beginning in Snapchat, over time, the format of photos and videos that disappear after 24 hours was invading Instagram , Facebook and even WhatsApp. But they say that the student surpasses the teacher and in this case it was. While it took Snapchat six years to reach 150 million daily active users, Instagram achieved that number in less than six months . Amazing, don’t you think? As always, a new tool constitutes a new interaction opportunity for brands , but it is not as simple as it seems. Stories force companies to change their perspective, now they have to tell experiences and stories in a more original way, uploading photos that reflect authentic moments and reveal a more intimate profile that they tend to project on other social channels. The good thing is that they are less produced publications, therefore, they do not take as long as the traditional ones.
In addition, they allow you to easily add cool filters, colorful texts, drawings, emojis and other elements that you can use creatively. Showing how a garment is made, behind the camera in a film, the backstage of a parade or a work day at the office are just some examples of how brands manage to transmit their side by approaching their followers making them feel part of the process . So, in a context in which paying was becoming a necessary condition to obtain a greater reach, this functionality appears that allows you to reach current and new followers in an organic way , how can you take advantage of it? Here are some tips: Show “A day in the life” of your business In your Instagram Stories you can upload all the photos and videos you want, in an unlimited way, which makes it a great platform to show your audience a unique perspective of what happens every day in the office or workplace. It is the ideal place to share those moments that are not so memorable or prominent as to be published in the main profile of your brand but that are interesting and gene s with your followers for 30 seconds .
The best thing about sharing videos with Instagram Stories is that you can do it quickly and spontaneously. You no longer have to spend long hours planning your content! A short clip without much elaboration can be just as effective in promoting your business. What is the secret? Find the right balance between displaying a perfect brand image and including your audience allowing them to Netherlands Phone List see the other side of your business. #Tip: As long as you can remember to include the hashtag and the location in your publications, in this way, more people will be able to find you on the suggestions page and your visualization will increase. Return the content of your Blog in mini-articles Looking for new ways to display your written content? Use Instagram Stories to share eBooks , infographics, or articles on any topic in a short way. To do this, first take a look at the content you post on your Blog. Try to choose an article that you can easily break down into a few slides to convey it visually. Once you choose a theme, create images and upload them in sequence to create your Story. Be sure to include a cover with an eye-catching image and a final image that contains a CTA (call to action) and a URL that your audience can visit for more information. Announce a live broadcast instantly Live broadcasts are the trend of the moment in Social Media Marketing, they give users the possibility of being “live” in the place they want and witness unique events .