The objective of content marketing is to attract, maintain and client an audience. How to use social networks to gain subscribers Social media continues to evolve as a fundamental tool for many businesses. In fact, according to recent figures , for some of the big publishers like Fox News, Mashable, Business Insider, Condé Nast, The Atlantic and Reuters, Facebook is already sending them more referral traffic than Google itself. [tti link = “Tweet this”] For large publishers, Facebook already sends more referral traffic than Google [/ tti] Who sends more traffic Google or Facebook This does not mean that the Italy Phone Number List phenomenon is repeated for companies and much less for SMEs or personal brands, however, if you are not taking advantage of social media platforms in your marketing, then you are missing many opportunities, including that of building a good list of subscribers to your email that is one of the pillars to achieve engagement marketing . In this framework, I would like to share with you 5 strategies that Kim Garst published on his site and that will undoubtedly help you convert your social media followers into subscribers and therefore, into potential customers. Strategy # 1 – How to gather leads on Facebook Did you know that most of your Facebook fans are only “merely interested” in your product and service? It’s true. The vast majority of companies spend their money on advertisements that do nothing more than promote offers to their audience. Unfortunately, this is why most companies are losing money on Facebook.
The key to generating leads on Facebook is providing thoughtful and helpful content. If you understand the basic wants and needs of your audience, they will reciprocate by giving you their attention. Once you’ve established trust, you can present them within Facebook, the opportunity to subscribe to your email list by directing them to your landing page with the data capture form. In general, Facebook is not a platform to use for direct sales , but hardly anyone understands it! Understanding the Italy Phone List mindset of your followers will give you a substantial advantage in your marketing. Do not launch into social media marketing if you have not defined your Buyer Persona before . Strategy # 2 – Generate leads by sending your fans outside of Facebook Instead of directing your followers to a capture page, you are directing them to a post, but you must be very, very good. Your blog will most likely be the backbone of your business. You can do this organically or by promoting post-driven content on your Facebook page, resulting in a lot more traffic. This will not only allow you to educate them with valuable content, but also entice them to take the next logical step in the marketing sequence. Remember one rule: no one will subscribe to your site unless your content is extraordinary . [tti link = ”Tweet this”] Nobody will subscribe to your site unless your content is extraordinary [/ tti] You can do this in several ways: Use pop-ups when your readers visit and leave your blog.
If the reader is not interested in giving you their email, they can simply click “No, thank you” and continue reading your article. On this site we use the Optin Monster plugin which is quite good for those purposes. Use specific calls to action in the post. If you consistently deliver value to your reader, you can explicitly tell them to take the next step in the sequence. (Example – “If you want to learn more about the Paleo diet, click here to download my free nutrition guide”). Place banners in the footer of your blog requesting the email address of your readers. Make sure to offer a widget that is relevant to the blog content. For example, if your article is about diets, then you should offer a free nutrition guide or mini-course. HubSpot is a master of this art, check out this example or see this sample Call to Action (CTA) that would be placed right after finishing a post: Call to actionThe generation of leads through your blog comes from its optimization and is reduced again to good knowledge of your market. Every piece of content you make should speak to your audience’s main goals and frustrations. Remember, your reader will most likely not be ready to purchase one of your products initially. Although you always have to introduce them to the purchase opportunity, your focus should be on building your email list . When you have an email funnel that converts, you can recoup your investment within the first 30 days.