Do you know what you do when you recommend articles from sites like BuzzFeed , UpSocl or BoredPanda on your social networks ? You are doing content curation . A term that not everyone knows but that we ALL practice. Content curation is a fundamental part of the social web as we know it. We all seek and share the best material to enjoy and share with our followers. Of course, it is one thing to do it for personal purposes, and quite another to do it for a brand. Customers and online public follow brands because they expect quality content in return, and this is true for a personal brand, an SME or a corporate brand. VP Audit Email Lists If the content you share doesn’t inspire , educate, entertain, and engage them, then they’ll just stop following you . In simple terms, content curation is the act of gathering and classifying large amounts of content on the web, to present only the best in a meaningful and organized way to an audience. In 3 steps: Identify the best content, organize it and share it. Content curation is very different from content marketing . Its main difference: it does not include the creation of new content . Content curation is becoming an important tactic for any marketing department looking to maintain a successful online presence as, when done right , it enables you to provide added value to your audience and build longer lasting relationships. Curating content is the most direct way to become an expert in any industry.
We give you three ways to achieve it. Take advantage of them! When is content curation used? Content curation can be done with so many tools , and it fits into your branding efforts in many ways, but it should always align with your comprehensive marketing strategy; Although it is very in, there is no use sharing Game of Thrones content if your brand’s theme is online education. You must define what you are going to share and depending on that, one of the following three methods could be beneficial for your business. Gathering the best entries from the most relevant blogs, and doing it weekly, eliminates the need for your readers to browse and spend time on it… This simple practice can quickly position you as a leader in your industry. Every week the Hootsuite blog publishes a post called ” this week in Social ” in which they comment and share the most important news on social networks and technology from the previous seven days … and OBVIOUS the content is not from Hootsuite, but includes notes from Mashable, TechCrunch, The Verge, among others. In other words, curating content IS NOT RECOMMENDING YOUR CONTENT… it’s thinking about what content your audience cares about and delivering it to them. As we mentioned, there are many tools that you can use to curate content. On our site we use Feedly, BuzzSumo and Google Trends to monitor. With email as the second most popular digital marketing channel, weekly editorial newsletters are a great opportunity for content curators, especially those with a good blog subscriber base.
Like the weekly blog post, these editorial newsletters are an opportunity to save your followers the time of searching and searching the web for relevant content . Select the valuable, organize it in a relevant way and send it to your email list. These curated lists can accompany emails promoting your own content. SmartBrief , for example, sends its subscribers an email about the best sustainability content published across the web each week. Imagine that you want to position yourself as an expert in a certain area and you DO NOT publish content. Last Review Isn’t newsletter content curation an extraordinary medium? Social media is one of the channels where content curation is key in order to stay relevant to your captive and potential followers. Follow the rule of thirds on social media, put your pride aside and share content from other people and brands. Why is it important to share other people’s content from other companies or opinion leaders? You show your audience that you know the industry well, that you are respectful of your colleagues and that you are aware of the competition. Show that you are sufficiently supportive and confident in your own brand to share someone else’s content. Practice also doubles your exposure by being able to connect with the other brand’s audience or their online community.