On July 27, 28 and 29, one of the most important Online Sales Days of the year took place in Argentina . The good news is that the 2020 Hot Sale was a historic edition in terms of turnover, number of units sold and average ticket. Undoubtedly, the changes in consumer habits as a result of the coronavirus and isolation had a lot to do with the Online Sales skyrocketing these days. In this article Philippines Phone Number List we will review the most important qualitative and quantitative metrics of the event. We will also show you the strategies used by our Users to create effective Email Marketing Campaigns for this date. Discover these examples and implement good practices in your own pieces! Hot Sale 2020 in figures According to the survey carried out by Trendenube (E-commerce platform and Doppler Partner), one out of every two purchases made during these days was Clothing (clothing and footwear). Other highly chosen items were Home and Garden, Health and Beauty, Food and Drink, and Electronics and Computers.
Regarding the preferred devices for browsing Online Stores and making purchases , almost 7 out of 10 Users did so from mobile phones, while the other 3 preferred desktop PCs. It is an important piece of information when designing Campaigns that look good on all devices ! Although Instagram and Facebook allow sales from their platforms and apps, few were encouraged to make their purchases directly from the brands’ Social Networks: only 2.7% of total sales were made through this channel. Compared to the 2019 Hot Sale, sales grew 500% and the average ticket practically doubled from year to year. It seems inevitable to associate this exponential growth of Electronic Commerce with a greater predisposition of Users to buy online , either for pleasure or necessity due to the restrictions caused by COVID-19. For its part, the Argentine Chamber of Electronic Commerce (promoter of the Hot Sale 2020) stated that sales from the official website grew 128% compared to the previous year. They also observed that the number of young people between 18 and 25 years old and of adults over 55 who bought these days increased.
In addition, they highlighted the highest number of unique visits to the Site during the first hours of the event, which shows that Users first find out about the products and offers available and then decide to buy. Beyond the fact that the “official” Hot Sale lasted three days, it is usual for brands to extend it in the following days, taking advantage of the interest of Users. This is what is called Hot Week , an ideal opportunity to offer last minute discounts. Fortunately the effects of the economic reactivation as a result of the Hot Sale 2020 continue 🙂 During the week of the Hot Sale, at Doppler we Philippines Phone List registered a significant increase in the amount of Emails sent from our servers. On Tuesday (second day of the Hot Sale) more than 18 million Campaigns were sent and Friday (last day of Hot Week) was the second with the most shipments of the week. In the three days of the event, an average of 17.5 million Emails were sent .
And although the Hot Sale began during the early hours of the 27th, the times with the highest number of shipments were Monday at 5 pm , Tuesday and Wednesday at 3 pm 2020 Hot Sale Campaign Opening Rate An interesting metric is the percentage of Openings of the Emails sent during these days that contained HOT SALE in the Subject. The average was 18.33% , and taking into account that in the first half of 2019 the general was 12.60%, it is a more than interesting number. #DOPPLERTIP: In Online Sales Days, including a Keyword such as “Hot Sale” in the Subject of your Emails will increase the Opening Rate of your Campaigns. [Examples] Campaigns sent by our Users during the Hot Sale 2020 Below we select some Campaigns sent by Doppler Users during the Hot Sale. Of each one we highlight aspects and strategies to imitate on other special dates or even include in your regular shipments. Take note! Segment from content Example 1 Although the Email Marketing platforms allow segmenting Subscriber Lists (either manually or automatically based on conditions) according to information such as gender, location, age and more, this Campaign includes a clarification that generates a benefit for a specific group.