Without the possibility of opening the physical Store, the Showroom, or seeing the clients interact face to face, many businesses have received many more demands and inquiries through online means. But the teams did not increase in number. They are still the same. If you haven’t done it yet, automate your Marketing actions . This will mean less effort for your team and more chances to take advantage of every chance to make a sale . Are you wondering what Email Automation can do for your Online Store ? Maintain active communication flows simultaneously, with messages that you have previously configured according to the actions, interests and conditions of your users. For example: A user has visited your Online Store Finland Phone Number List and has been browsing the Footwear for Men section. What can you do? We come up with these actions to begin with: Have a flow of automatic Emails programmed so that, a few hours or a couple of days later, an Email will arrive with the items that you have been visiting in your Store . It will be a way to tempt you if you have not decided to make the purchase yet! Create an automatic flow, in the same way, but offering you related articles . ” Since you’ve seen our shoes, don’t miss these items to match your outfit “, for example. By knowing the interests of those who browse your Online Store, you have an advantage to bring them closer to the purchase. Include that User in a List that you have previously created, let’s say …
Users interested in Footwear for Men. By associating it with a specific List , you know that it has been looking at that type of product and you can send it a special communication when you have a launch in your Online Store. If you are thinking of improving your conversions, saving time and effort, discover all the possibilities that Email Automation offers. # 3 – Make your Online Shopping Experience memorable As we said above, electronic commerce has increased because it has become the only means available to many people who cannot approach the physical Store. That is why you must adapt and make your online shopping experience memorable . Don’t leave any loose ends. Remember that one of the virtues of any successful experience is to speak to the client with the truth. Many of the Email Campaigns circulating today are not only offering their products, but also communicating to customers about other important variables: Means of delivery In many countries the logistics have been altered. That is why in these days of uncertainty, deliveries can be compromised. If you do not have 100% confirmed the deliverability of your products, it is preferable to say so.
Offer free post-isolation shipping, provide options with delivery applications that are working normally, or simply let your customers know that if they make the purchase, you will contact them to personally resolve this issue. Payment methods If you have not done so yet, make sure you have the same payment methods that you offered in your physical Store enabled online. Today it is the preferred medium for customers to complete the purchase. In the same way, and to the extent that you can, offer Finland Phone List promotions and discounts just as you did in previous times. If they were special promotions for days of the week, or they were linked to certain Banks or Credit Cards, make sure you have them in effect to maintain the shopping experience of your customers. Attention schedule This point is essential since many newcomers may be entering your Online Store. Make sure they know the type of service you offer. If you have reduced hours for personalized attention, if you cannot make deliveries on these days but you will make them within a month, two, or when you resume them. Be transparent. We all live in uncertainty, you don’t have to have all the answers. But you must be honest with whoever has chosen to buy a garment from your E-commerce.
Finally, pay special attention to Transactional Emails . Your Digital Marketing strategy will need them to be more efficient and make your experience complete. email-2-ecommerce-fashion # 4 – Omnichannel: Maximize efficiency at your points of contact Today more than ever, Omnichannel will save you. Your Fashion E-commerce must remain active in all its channels. And offer a consistent experience so that the contact you have with your potential clients is effective. Integrating the different digital tools that make your Online Store work every day will allow you to make the most of each of the platforms. In addition, you will save time and gain in effectiveness. We give you a very useful E-book that will help you automate your Conversion Funnel . You must have under control the experience of your potential clients, identifying where they are in the Funnel. The importance is also to make this information visible with the rest of the teams: Customer Service, Marketing, Sales, Post-Sales and Loyalty.