“The Marketing tactics that I implement no longer work as before.” It is the problem that more and more businesses are encountering. In a context of accelerated digitization and fierce competition for user attention, projects that do not experiment, do not innovate and do not rely on the appropriate tools are compromised their survival. In the last Doppler Academy Webinar Jean Noel Saunier, CEO and Co-Founder of Growth Hacking Course , spoke about a methodology that can be applied at scale in any business. It is about accelerated growth from Growth Hacking , and it is one of the keys to success in companies Afghanistan Phone Number List such as Facebook, Airbnb, Spotify and many more. Do you want to revive your training? Access the video right now. Or if you prefer to go directly to the most relevant contents of the Webinar, keep reading. Growth Hacking to face a complex landscape To begin, Jean Noel gave some information about the current context in which digital companies operate: Today there are more than 6.7 million apps on the market. And 2,500 Websites are launched per day. Digital channels are saturated with content and advertising. Each person is exposed to 375 ads per day, 11,250 per month.
To “protect” itself from so much information, the brain no longer pays the same attention as before. And if you pay it, it lasts on average 5 seconds. So, any piece, content and communication should be able to be understood in that time to be efficient. The challenge is enormous and the precision required is very high. In this context, the cost of customer acquisition continues to grow. The activation and retention of customers is key, and the latter, what differentiates successful businesses from failing. In the digital world, says Jean, “love at first sight is not the usual thing.” This is verified in a high bounce rate (on average, almost 96%) and in that a user visits a Site at least 10 times until they decide to buy. Is the outlook bleak? Not necessarily. The first step, according to the Growth Hacking specialist, is to become aware and aware of the reality that surrounds your project to make decisions in this regard.
growth hacking current context Paraphrasing big businessmen and CEOs, today the key is more in distribution than in the product itself.
In other words, once you are in the market you have to worry about how to efficiently reach the audience. One more fact: there are 97% of companies that fail, but the 1% that grows exponentially does so from experimentation. The discipline that encourages, orders and systematizes it is what is called Growth Hacking or Growth Marketing. growth hacking leading companies that implement it Growth Hacking: the method of leading companies Facebook is the pioneer company in implementing these types of accelerated growth strategies. In 2008, the Growth Hacking team was created, reporting directly to Mark Zuckerberg. According to the founder, mistakes that arose from experimentation were a competitive Afghanistan Phone List advantage. Simply, because when they are capitalized, they become learnings and are not repeated. That’s an interesting way of understanding it that brought him great results. Since then, many large companies began to imitate Facebook and carry out Growth Hacking experiments.
Following the case of Facebook, Saunier insisted that ” all companies should experiment , not all the time but according to their possibilities and structure.” And he remarked that although the translation of hacks is tricks, Growth Hacking is the exact opposite of a magical procedure. It is an approach based on permanent experimentation, a methodology with a series of defined steps. growth hacking facebook case Growth Hacking is synonymous with measurement, analysis, testing, optimization . It involves the detection of sources of growth and improvement from the formulation of hypotheses. It is not a single, isolated and large action, but many and sustained over time. They are daily, weekly, monthly and annual micro-experiments carried out by a person or team, according to the possibilities of the company. The Airbnb case A key hack in the accelerated growth of the renowned rental company occurred in 2009. It consisted of something as small as the introduction of professional photos to show the properties they had available. From this experiment, the level of reserves grew considerably.