To create successful Social Media Campaigns, you must ensure that your ads show users how your product can change their lives. One of the most effective advertising practices in Social Networks is the use of R emarketing ads . These are especially useful if what you want is that those customers who come to your Website but do not finish making a purchase do so. It is very common for a USA Phone Number List customer to add a product to the cart, but do not complete the purchase process. In this sense, R emarketing ads are responsible for encouraging that potential customer to return to the store or Website and complete the purchase by offering a discount or a promotion available for a limited time. But it’s not just about launching the ads and that’s it: remember to check their performance on each platform and make any necessary adjustments. Use relevant hashtags Thanks to hashtags , most platforms classify posts by different categories. Therefore, the use of relevant tags improves the organic traffic of the Website, since it achieves that more target audience sees the publications and products.
To use them correctly you must detect trends in your sector and integrate these hashtags in your own publications. While it is true that it is a great way to expand the reach of your brand, you should not go overboard. Otherwise, you run the risk of being cataloged in the user’s mind as S pam . To prevent this from happening, include only a few hashtags in the form of comments to your posts. Run giveaways Using sweepstakes to attract potential customers to your E-commerce is an old and effective strategy. To participate and win the prize, you could request that they register and leave their data, for example through a Form . Giveaways not only attract new customers, but also increase brand exposure. Make sure that the users who participate in the giveaway are part of your community on Social Networks. This will also help to strengthen your presence on this or that platform, and it is an excellent combination of E-commerce and Social Networks. Work with influencers The influencers are people with many (or very many) followers on social networks.
So you could appeal to these influencers to get your product known to their followers. When deciding which influencer to work with, it’s important to think about whether their followers fit your target audience. Otherwise, many people who are not interested in what you offer will see and know you … but that may not translate into sales. For example, if you have a men’s clothing e-commerce, you could look for male influencers who talk about fashion or wear your clothes. And you’re probably less interested in collaborating with an influencer who is dedicated to talking about beauty products and women’s fashion. Another important decision is whether you want to work with big influencers or with micro USA Phone List influencers . Although they can reach smaller segments of your target audience, it is often convenient for an economic issue and can bring you very good results. The influencers with a massive following tend to have an audience that may not be too related to your products. However, it is a guarantee of greater interaction and number of clicks. The influencers more “small”, meanwhile, tend to have a more targeted audience that shares interests common , which means they can generate a better ROI.
Networks are also places where users go for reviews and opinions before making a purchase decision. Think about how much a positive review can influence an indecisive customer. Imagine looking for your Store on Twitter or Facebook and all you find are positive reviews from satisfied customers. Obviously, this is not something that is achieved overnight: you must actively encourage customers to share their shopping experience on Social Networks. You can easily accomplish this by including a share button on the purchase thank you page, or even a handwritten or printed note on the shipping package. You could also reward customers who share their opinion; for example a discount for the next order or an automatic participation in a raffle. In short: combine the power of E-commerce and Social Networks in your favor ecommerce and social networks synthesis By using these tactics, you will be able to obtain greater visibility on your E-commerce platform from Social Networks. And the higher the traffic your Store receives, your sales and potential opportunities will surely grow. We hope that this guide on how to combine E-commerce and Social Networks in favor of your business has been useful to you!