Are you preparing your Marketing actions for the end of the year? The Email Marketing Christmas is more than just decorate your emails green and red, or place the face of Santa Claus in the foreground. We will review together how to get the most out of the digital technique with the highest Return on Investment on one of the most important dates of the year. What can you do with Email Marketing at Christmas? For starters, we can name: Greet your Subscribers, attract new customers and retain the ones you already have . But that is not all. We know that increasing sales is within the Top 3 of your goals, so we did a Webinar at Doppler Academy to show you how to create Emails that help you achieve it. If converting Subscribers into customers is your goal, this post is of your interest. Ennio Castillo , our Partners Manager, has carried out an excellent analysis of 7 Christmas Emails that have caught his attention for their good practices. Why Japan Phone Number List do Email Marketing at Christmas? Perhaps this question has crossed your mind, or that of a colleague, or that of your boss, at some point. Ennio asked himself the same question: Why have an Email Marketing strategy at Christmas? We know in advance that Christmas is one of the highest-volume business dates of the year. In addition, your Subscribers already know you and have agreed to receive your communications , so they will be looking forward to knowing what you have to offer them. Remember that in times of many offers, email is still the preferred medium for people to receive them.
Another important point to keep in mind is how users behave during the Holidays. On average, a person spends around 1050 USD on their Christmas shopping. Sending Emails that appeal to their Christmas spirit will bring you closer to converting them into customers. Do you know how many people choose to buy their gifts without going to the physical store? At Christmas people prefer to buy online Many businesses are revolutionized thinking about these sales. We see Christmas decorations in every store, Santa Claus and his helpers in costume, bargains everywhere and much more. However… here is another piece of information that reveals that your online presence at this time matters? Statistics on online shopping at Christmas The important thing about creating your Emails with Doppler is that you can make them attractive and give them a Christmas touch. For that you already have available the new special Templates that we design for these Holidays. Make sure to segment your audience well and personalize your shipments with those products that interest them, according to the behavior they have previously had. 7 examples of Email Marketing at Christmas and 7 tips that you should apply in your Campaigns Have you ever wondered why some emails work and others don’t? Where is the key to success? How to highlight your messages from so many others? And, our favorite …
How to meet your goal with each Christmas email marketing send? Ennio Castillo responds to all these concerns, reviewing Emails that have had an impact on different industries. You can follow the recording of the Webinar right here or continue reading below a good summary of what we experienced in the training. When it comes to preparing your holiday emails, the important thing is not to be left halfway. You have a goal and an attractive email can help you achieve it. Take these 7 factors as a guide and choose the path that you think is the most convenient to highlight your brand or business. You can even combine them to boost your Christmas Campaign. 1. Don’t be afraid to sell, it’s in your nature 🙂 “Do I send greeting Emails or do I take the opportunity to sell?” This is a very frequently asked question among us Marketers. The answer is simply: do both . Use Email Automation to create an email flow that activates automatically . You can start it with Japan Phone List an emotional greeting for the Holidays, and according to the behavior that the user has had with the Campaign received, he could continue with an Email that shows him your offers. Think about the numbers we showed above. In an age when there are so many people shopping, you don’t want to miss your chance. 2. Add value with your pieces How can you add value to a Christmas Email? To bring something new to the user you must know it. Know what he would like to receive from you. For example, useful tips, variety of gifts, related articles, among other things. All this you offer should direct them to your Website. Through these actions you can increase the consideration of your brand in the short and medium term. Ask them to evaluate you, interact with them, give them the chance to get to know you better. Many of the brands that opt for Email Campaigns aimed at adding value for their Subscribers, end up turning them into customers almost automatically, in a second or third contact. And without extra effort. 3. Live and make the moment live How to make your users identify with your message? To achieve complicity and empathy, appeal to emotions. That’s what Email Marketing at Christmas is all about. After all, your emails are being read by people. Like you and me. And in a super special time for everyone.
One of Ennio’s recommendations in this regard aims to connect with the sensitivity of Christmas. Evoke the moment of family union, of spending time with loved ones, of enjoying the moment. A good idea: Include a # in your Christmas Email. Thus, you can viralize your proposal on Social Networks . If you get many to join the conversation you generate, you will amplify not only your message but also your brand awareness. 4. Get more creative than ever There is no better opportunity to shake up old concepts than these Campaigns. Generating surprise, positive reactions and smiles in your Subscribers will undoubtedly earn you some extra points . If in the world of Email Marketing emotions enter through the eyes, the recommendation is on the side of creativity. Users will receive many Emails, so if you want to stand out you must use ideas that are attractive. And, like any good idea, it must be supported by interactive visual formats. Like GIFs, videos or Memes, among others. 5. Be part of causes that generate impact Being part of something bigger always adds up, and adds so much more to your business . We talk about causes that involve the community, the environment, movements that align with your personality and brand values. Ennio brings us two examples of Email Marketing at Christmas that have been supported by common causes: Campaigns in favor of local products in Bilbao (Spain), to strengthen trade in the region and bring benefits to the entire community. An email that promotes perfumes and supports the recycling of glass for its products, a cause that is very well received globally. There are many more examples and causes that you can take as a reference. You only have to find those most related to you and your audience 🙂 6. Think giveaways that boost your sales How to run giveaways in which your business also wins? Develop an idea or concept that is tied to Christmas. As we have been saying, you do not need to raffle a Santa Claus hat to be Christmas … focus on those things that do attract your users. Arouse sensations, appeal to the emotions that your subscribers have at this time. There are many examples, and very good ones: offer them experiences that they can share as a family, objects that can accompany them on Christmas Eve. Make sure the award is attractive enough and your brand will be spending Christmas with the winners. 7. Take advantage of the fact that we will all be buying gifts! More clearly, impossible … the urgency runs to all of us when it comes to buying Christmas gifts! Not only last minute offers are useful, but also the direct BUY NOW buttons and Emails with different types of gifts in the same piece. By giving the Subscriber variety in the same Campaign, you will be able to have more time consulting your products. All people will be looking for their gifts until the last moment. Use it in favor of your business and get sales thanks to Email Marketing even on Christmas Eve.