This is the time to explore the details of your topic and the things your audience cares about. This is when the core of your content marketing is defined. In this step, you need to find the expert on your topic (whether it’s you or someone in your company) and collect information like this: What knowledge does your audience already have on the subject? How did you learn about this? Why is this Hong Kong Phone Number List topic important to them? How can you help them learn more about this topic? And when you start collecting information, keep these three things in mind: Ask enough questions to make sure you fully understand the topic. Connect your knowledge with the needs of your audience; understand how what you know can help them. Use what you learned to define a content mission statement that will help you stay focused. Content mission Get to work: Find the information to understand the topic, the audience, and create the mission statement. Step 4: Find patterns to connect your posts By discovering your content, you will find many ideas on which to create posts. Don’t let this overwhelm you. Organize these messages with a traditional marketing funnel.
The funnel can help you visualize different types of content, starting at the top that will deal with what ideas your potential customers might be interested in – people who are just discovering your topic – against the audience (all the way down the funnel ) that your product or service is almost ready to use; In the content dedicated to the latter, you can add a call to action (CTA) so that Hong-Kong Phone List they hire your service. To better understand this, I recommend you read what is Tofu, Mofu and Bofu . Tofu Mofu and Bofu Organize your content in an ideal chronological order as if someone were to read each of your posts, then think about which one would come first, second, third and so on … connecting them is easy by pulling links from one to another; This is looking for patterns from start to finish.
For example, you might see a pattern of how the audience could do something faster; there will be ideas for the upper part of the funnel such as “why it is important to streamline the process” and others until the end “what tools to use” and suggest the help of an expert … you for example. Get to work: Classify your ideas in chronological order (as if your audience were to read each of the posts you write from beginning to end). Step 5: Manage your posts as projects The above is very useful not only because it helps you link some content with others but because you can manage your posts as projects… having a small group of ideas to tackle at the same time… How about you do one project per week? There are only 4 topics a month … in case you wrote daily. In case they were longer, you can manage them with your editorial calendar and assign them specific expiration dates.