We know that maintaining an active Online Store at the moment is a challenge. But it’s not impossible! All the health measures that different countries are taking against COVID-19 (or coronavirus) involve a great challenge: adaptation . Any of the measures that aim to take care of people’s health, such as # Stay at Home, #Quarantine, #Confinamiento #DistanciamientoSocial , etc., has a strong impact on online commerce. Not only in the B2B business, but also for the final consumer. From Doppler we list the keys to take into account so that online business continues to function . New consumer habits and online Estonia Phone Number List communication peaks Faced with the new provisions for social isolation and fewer people on the streets, physical stores have been forced to rethink their business strategies. By dint of this, e-commerce has gained customers. In countries like Argentina , due to the coronavirus, 30% of current online customers are first-time . That is, people who for the first time have been forced, or have been encouraged, to make their purchases online. These numbers are related to the strong increase in the E-commerce sector that different companies in the country have been showing. The way we consume has changed, so we must adapt our way of communicating and selling. More E-commerce statistics in times of the coronavirus Similar statistics can be found in other Spanish-speaking countries. In Brazil , retailers are increasingly betting on a migration to online commerce .
In Spain , for its part, the crisis has generated a new E-commerce boom, increasing sales by up to 200% in some areas , and causing stock breaks. All of Latin America is also attentive to these numbers. It is inevitable that businesses adapt their stores to virtual sales. Data such as the one that MercadoLibre reveals: an increase of 40% is expected for online sales , leads us to think that Digital Transformation is a fact. All businesses must be ready to meet the new demands. Planning: the engine to overcome uncertainty Many weeks have passed since the appearance of COVID-19 in the world and the global crisis that it has unleashed has served to stop us improvising. Many industries look to their competitors or companies in the same field, on the other side of the world. So that? To find out how they have run their business. To avoid repeating mistakes, and take the hits. To find out how they have reinvented strategies and discover what were the most effective solutions to cope with weeks of quarantine, confinement and isolation. And it’s very good! Don’t be afraid to look to the side, to make your own way.
It is very likely that another business, somewhere in the world, has tried before what you are thinking of doing now. What we do have today is uncertainty . It is not yet clear how long the coronavirus pandemic will last, which leads us to think two things: You have to plan your business model for 30, 60 and 90 days. And be flexible to adapt it in those times. If you haven’t thought about it until now … think again! It is time to sell online. Yes, you still have time. The objective of this article is to help those who sell online, to be ready for the next few months. The health measures that have been adopted in different parts Estonia Phone List of the world force us to rethink the way we do business. We create a list of things to take into account to keep your Online Store active: communicate-email-marketing In case you hadn’t thought about it by now, communication has become crucial . We are not only talking about Email Campaigns dedicated to showing your products, selling, sending promotions. This is all very well, but you must go further. The Email Marketing not only helps you deliver your product or service, you also can strengthen the bond with your community .
In these moments, you must generate closeness, empathy and accompany your Subscribers and clients. Of course, in your Emails you can include promotions , but you can also share advice on the sanitary measures that must be respected these days and tell how you and your team are doing. You can provide information about your new communication channels, changes in your services, special discounts for these dates . Some of our clients are doing very well, which is why we selected some useful examples of Email Marketing in times of coronavirus . They will help you inspire! manage-your-stock We already know, there is uncertainty. What do we do with the stock of products? As we have seen above, the demand can grow as the days go by . That is why part of the initial diagnosis to put together your strategy must include the inventory of products that you think you should have. Before offering promotions or offers, be sure to count an amount of them that allows you to support the demand. Think that the reputation of your Online Store if you offer products whose stock is in negative will be affected. Some good ideas: Talk to your suppliers to have a real notion of how much to stock and know their delivery times. Diversify your suppliers: maybe it’s time to have more options at your fingertips. Take first of your communications those products of which you have a very high stock.