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A brand proposes that the academy deliver a “Dogscar” to the best actor dog

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A brand proposes that the academy deliver a “Dogscar” to the best actor dog

The delivery of the 91 Oscar Awards is approaching and it seems that there is a category that is being promoted by a brand. Pedigree sent a letter to the Academy of Motion Picture Arts and Sciences to ask that they open a special category where the value of dogs and their trainers in the film industry is recognized, this is the “Dogscar”. The background of this Panama Phone Numbers letter is not only to ask for a special category for these very special beings and their coaches, but to recognize all the good they bring to society, and to show that just as it happens with top-level actors, they are capable of evoking different feelings in us, whether it be touching us to tears, sighing, smiling, or simply making ourselves more human “, indicated Jorge Martínez, Brand Manager of Pedigree Mexico.

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The Oscar Awards left 10 categories in which the film by director Alfonso Cuarón -Roma- participates, the emotion for Mexican talent has spilled over into all the media and social networks in the country. And it is precisely through social networks where a very particular phenomenon was detected, since the Mexican public has also highlighted the participation of one of the characters with an unbeatable story, that of “El Borras”, who like that of any great actor was full of ups and downs. “El Borras” is a dog that lived on the streets after being abandoned, was tied to a wall and was later rescued, just by those who later became his trainers.

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Once he was rehabilitated, since he suffered severe malnutrition, scabies, fleas and conjunctivitis, “El Borras” was the ideal candidate for this role, not only because he was lucky enough to have characteristics very similar to those of the dog that the director had in his childhood, but Phone Number List for the performance he showed in front of the cameras. Success in the industry has not come alone, since it has been accompanied not only by an awareness of pet care, but also by the strategies devised by the marketing and advertising teams of the brands. According to Euromonitor figures, in Mexico there are 27 million dogs, of which 35 percent eat balanced; in the case of cats, there are 8 million and 19 percent have a balanced diet.

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