10-Step SEO Checklist for Beginners” is far more clickable than a generic whitepaper.
When to Use:
If your audience needs a costa rica phone number list shortcut or is pressed for time.
Why It Converts:
-
Immediate utility
-
Reduces the effort needed to get started
-
Highly shareable
Pro Tip: Offer templates in editable formats like Google Docs or Canva for easy customization.
Webinars and Video Trainings
When to Use:
Ideal for demonstrating expertise or building trust through live interaction.
Why It Converts:
-
Real-time value
-
High perceived authority
-
Perfect for nurturing complex leads
Bonus: Recorded webinars can the benefits of real-time validation be repurposed into evergreen content.
Quizzes and Assessments
When to Use:
Great for personalizing content or creating interactive experiences.
Why It Converts:
-
Engaging and fun
-
Offers immediate feedback
-
Encourages social sharing
Example: “What Type of Entrepreneur usa lists Are You?” quiz that delivers personalized insights.
How to Choose the Right Format
Know Your Audience’s Pain Points
The best lead magnets solve a specific problem. Use customer research, surveys, and social listening to find out what your audience is struggling with.
Match Format to Buyer Journey
-
Top of Funnel: Quizzes, checklists
-
Middle of Funnel: Ebooks, guides
-
Bottom of Funnel: Webinars, templates