During the last years I have been marketing director at Expok, a consultancy where we are 100% mounted on a content platform; Since then I have hired web content developers several times and it has not been an easy task. Additionally, I have coordinated this site for more than eight years … and with the experience of both organizations, one thing I can assure you: although it is hard to believe, writing for the web Germany Phone Number List is far from writing for print. So there are two types of people who should read this copyblogger article : Anyone who wants to become a web writer, and anyone who wants to hire one of them. Here’s a list of skills that are must-haves for any online content developer. Understanding SEO: Average This is the web knowledge base, the base on which you stand, It is necessary to understand how search engines work, why original and quality content is important, include good long-tail keywords , links, a title strong , captions with labels, naming images, adding the ALT attribute to them, etc. All these actions denote who knows how to write for the web and who … just writes. You don’t have to be an expert, but you definitely need an average level of knowledge.
Long tail keywords Usability understanding: Average According to Wikipedia, “Usability is the ease of use and learning of a man-made object. The object of use can be a software application, web, books, tool, machine, process, or anything with which a human being interacts ”. While this discipline primarily involves designers and engineers, writers can learn a lot from the study of usability. Usability includes white space, readability, subheadings, paragraph lengths, sentences, multimedia objects. etc. The user experience is central to the success of a site How many times have you abandoned an article because in his first look you feel very dense or without images? These are the user facets that every site should have: When I write articles, I use the Germany Phone List preview feature in WordPress to see what the post will look like when it’s published. The words on the screen are a design element, and therefore I must adapt the content as necessary so that my user has a good experience; Again, it is not necessary to be an expert but an average handling of these design concepts. Understanding of Social Media: Above Average Social media has changed the way we write online. In particular, they influence the way we write headlines. It was recently announced that the large publishers were receiving more traffic from Facebook than from Google, which regardless of making us notice the bargaining power of the social giant, makes us wonder about the importance of our titles. Who sends more traffic Google or Facebook You should think of a title to search but the ideal is to have another for social networks, and even in these you could change if you promote it on Facebook, Twitter, Linkedin, etc.
We talked about this already when we were talking about errors in social networks. Many of the SEO plugins for WordPress already have a section in which you can define the title for search and the title for social. On this site we handle All in One SEO Pack and see how we can define both forms of headline, so that when someone recommends the post from the site with a share button, the title that appears is the one that we define for social and not necessarily the one with the URL that is most intended for Google. As you will see, here the knowledge no longer needs to be so basic, but above average, knowing SEO, yes, but in addition to the human psyche and which titles generate more traffic, so you should soak up a bit of trends and be aware of example that humor and open questions are better than descriptive or closed titles. Writing Comprehension: Outstanding The art of selling in print media, a skill that has been practiced for decades, is essential for successful web writers as it enables them to urge their reader to take some action . It is clear that in a content site we will not ask you to buy our product but it is also obvious that we will need to ask you to share our content or better yet, convince them to subscribe to the site. Now that if we talk about an e-commerce, the newsroom acquires triple the value for generating good calls to action .