The Artificial Intelligence is changing the present and the future, not only in the field of Digital Marketing. Sure you have heard of it, but do you know what it is? We have some examples at our fingertips, such as Siri, such as automatic translators or even the Social Networks that we consume daily. All of them have powerful Artificial Intelligence engines that help them provide us with relevant content every day. With the ability to collect large amounts of information and then learn from them, Artificial Intelligence is transforming the way we perceive opportunities in the digital world. The challenge is to harness it: as it progresses, so does the ability to use it to improve our Digital Marketing strategies. According to a recent Business Insider report , 50% of marketers currently use some form of Artificial Intelligence in Luxembourg Phone Number List their strategy, while another 27% intend to incorporate the technology soon . Where are you? What is Artificial Intelligence Before continuing, let me share a more accurate definition. Artificial Intelligence (AI) is a broad branch of computer technology that builds intelligent engines capable of performing tasks through the simulation of human intelligence . It is an interdisciplinary science that studies machine learning and deep learning for the automation of types of routine operational tasks applied to various industries.
Yes, it is as interesting as it sounds. But the most important thing is to know what it is for . Artificial Intelligence systems are essential for companies that want to extract value from the data they obtain. And they do it by automating and optimizing processes or producing actionable information. Marketing tools that use Artificial Intelligence allow you to take advantage of large amounts of available data to discover ideas and patterns that would otherwise be impossible to identify or that would take a long time to process. The Artificial Intelligence moves beyond pure data analysis. Their evolution is rapidly heading towards their generation, as science redefines the ability of machines to make better decisions . For many years, Marketing specialists were hesitant to apply Artificial Intelligence to their Marketing Strategies .
The reasons? There was ignorance, fears, uncertainty about its results, and so on. But now there are many brands that have incorporated it into their decision-making processes. The experience of large brands such as Mercado Libre , Amazon or Spotify shows that the application of this technology tends to significantly increase the ROI of stocks. For example: Amazon uses AI to show only relevant products to buyers, based on previous searches, purchases, and visits. This increases the likelihood that a user will make an initial purchase or become a repeat customer thanks to those suggestions. If you are using Doppler or another Marketing automation tool, you have probably created segmented campaigns or automations based on user behavior , right? This type of functionality works with the processing of large volumes of Luxembourg Phone List information in real time and thus allows you to optimize your email flows. Banner – account creation Artificial Intelligence as part of Digital Marketing is now a reality and offers a variety of benefits and options that we can use to be more accurate in the development of our Marketing strategy.
Let’s see what are the main trends from which we could benefit in the short term: # 1 Chatbots Within the Artificial Intelligence of a Chatbot is machine learning or Machine Learning and what is known as Natural Language Processing (NLP). It can be applied in different fields to create Chatbot algorithms and detect conversations by mimicking human conversation . With the advances of Artificial Intelligence and the rapid growth of messaging applications such as WhatsApp, Chatbots are increasingly necessary for many industries, facilitating the communication process throughout the entire Customer Journey , especially in Support areas . # 2 Voice Search Voice search and the algorithm of Google and RankBrain have been the main advances in AI in recent times . Other innovations that are widely used include the Amazon Echo, Google Home, Siri, and Cortana. All these engines help users to search through a voice command . The way users search for content has changed, therefore, it is also necessary for Marketing specialists to optimize the content on our site for SEO and start thinking about Voice Search Marketing strategies . # 3 Content creation Creating quality content is difficult and time consuming, we know that! But Artificial Intelligence can train engines to deliver highly personalized and engaging content optimized for conversion .