Do not miss the opportunities to improve the reach of your publications on Social Networks! Create an Editorial Calendar for Social Media and anticipate events. When you think of an “Editorial Calendar” a newspaper or magazine probably comes to mind. But something that you may not know is that well-structured Social Media strategies also have one that facilitates the advance preparation of materials and also allows you to plan your time on Social Networks , so that it is more productive. If you have never been in charge of planning an Editorial Calendar for Social Media, it can seem like a india cell number very intimidating task, but it is about thinking about what topics you will address, on what channels and on what dates, to avoid falling into repetitions that are boring for the users. readers and always offer varied and attractive material for your audience. It is important that in your Editorial Calendar you establish the answer to the following questions: What? What will be the topic you are going to post. When? Date (and if possible, time) of publication. Where? The channels or social platforms that you will use. Here are some tips to simplify the planning task of your Editorial Calendar, which can be weekly, monthly or even quarterly . (Planning for more than three months is not recommended due to the changing digital environment). Tips to create your Editorial Calendar for Social Media 1. Write down important dates Each category must consider key dates for your digital audiences, for example, a music school must remember the birthdays of famous composers, the day of the musician or celebrate an international music festival.
You can rely on pre-established date calendars , such as the one offered by Doppler in its Free Materials section . In your planning of important dates you should add those that have to do with your business , so it is necessary that you do some research. Do not worry! This advice gives very good results, since you will have topics of general interest and some more specific ones according to your audience, which will facilitate starting the dialogue with your readers. 2. Prepare the way for your special events If you have any activation, conference, Webinar, special offer or interview with experts at the door, they must be dates marked in red on your calendar! Prepare the way by writing down reminders so that your audience is aware of these dates or plan an Email Marketing Campaign , to remind them that they can obtain more information on your Social Networks. By warning yourself at least a week in advance of your important events, you will be able to verify that the material you will share (text, photo or video) is of good quality and does not have errors .
3. Create theme days Marking theme days on your calendar or even giving them a differential hashtag can simplify your editorial planning. You just have to be on the lookout to keep the topics that do work and discard or update those that do not have a good reception from your India Phone List audience. 4. Finally: never stop monitoring Despite the importance of having an Editorial Calendar for Social Media, you must remember that Social Networks tend to echo important events in an unexpected way, that make the conversation grow in a very short time and that, on some occasions, represent opportunities to magnify the scope of your messages. You should never stop monitoring the conversations and words associated with your category. Even if you have a very well planned Editorial Calendar, you should be attentive to the needs of your audience, because something wonderful about Social Networks is that you always have to have a little flexibility and give yourself the opportunity to be spontaneous. Do you already have an Editorial Calendar? What other aspects do you take into account to manage it? I await your comment.