The content upgrades work very well; If soon you are going to release a post that you hope will be one of the flagships of your Blog, consider offering it also as an Ebook in the same article so that users can download it in exchange for their lead. A free consultation This type of Lead Magnet will not only allow you to attract Subscribers, but also customers in case you sell services. If you are starting with your website, it is a great option, really. It is about giving away your time to make a small Sweden Phone Number List diagnosis to your potential client. To request it, they will have to ask you to block 30 minutes of your time and their contact information. There you have the mail. Later, in that small consultancy you can take advantage of it to try to turn him into a client … But we’ll talk about that another day Free Masterclass Here it is about recording a video telling something that interests your audience and offering it on your website as if it were a class or masterclass.
In the end, the important thing is that this masterclass is visible in a URL that you send by mail automatically after completing the registration in the Form. Sometimes these masterclasses are also given live, but that already implies time that we often don’t have. Where to put the Subscription boxes Where on the Web do we put all these types of Lead Magnets? This is where you can make a difference: don’t limit yourself to just one footer with a tiny Form. You should have a gateway to ALL pages and posts that have traffic of any kind. Here are the best options: # 1 In the first scroll of the home My number 1 recommendation is that you have your Lead Magnet clearly visible just among the user on your page. It is a way of ensuring that everyone who enters the page with the most entries on a website sees it. To 100%. # 2 At the bottom of every static page Home, about me , service pages, contact … If you have a Lead Magnet that you think may really interest everyone who visits your website, make sure that when a user consumes all the content of a page they see, at the end, that extra to download.
What percentage of your users make it to the bottom of the pages? Those who arrive will be because what they have seen has been interesting to them; Why not take the opportunity to see if they want something else in exchange for their lead? # 3 At the end of the blog posts In the same way that you offer an Ebook at the end of each page, the user who consumes one of your posts “from pe to pa” must have the option of signing up for your newsletter very close at hand . Keep in mind that you have reached the end of the post. He liked it. Nobody reads content they don’t like for 5-10 minutes. You have it at the end of your post, already finished, grateful for what you saw. That there is not a Subscription box there with a Lead Magnet or simply to register to receive future articles is a crime. # 4 In the middle of the blog posts What if the reader is not very into going all the way but still likes what he is reading? For them it is recommended that throughout the post there are one or two boxes with the Lead Magnet. If you use a sidebar in the design , then the form fits there: it is the natural place, where the user would expect to find it.
As in this case: sidebar example Source: miposicionamientoweb.es # 5 In a Pop-Up that goes out alone You can also make when a user moves his cursor to the X at the Sweden Phone List top right to close the page, a Pop Up pops up offering that free content that you have for him with a “ Wait! I have a gift before you go . Or that the Pop Up is shown when the user has already been reading the post for a few seconds. It’s a somewhat intrusive method that Google started penalizing a couple of years ago (don’t let this ever happen in the responsive versions), so be careful. # 6 On a squeeze page Squeeze page is the name of the page exclusively designed to offer a Lead Magnet. When you see Digital Marketing advertising on Facebook Ads, it usually points to pages like these, whose sole purpose is to capture Subscribers or leads . You can anchor this squeeze page in your main menu and put the text “Gift”, even coloring it in a different color.
The eyes will go right there, and… who doesn’t like gifts? # 7 Content upgrades: at the beginning and at the end of the post The content upgrades, since they are based on a content, should be in the same URL where it is displayed. At the beginning or at the end of the post? I recommend that you put it in both places: if it is a document that is going to be useful, do not stop giving it visibility. 24 x 7 x 365 Here’s the good thing: if you take the trouble to leave your website ready with all these entry ways, you will have the funnel working at full capacity all the time. Without rest . You’ll be showering and more of the same. On vacation, too. And when you notice that the Lead Magnet is already a little burned, or that it is not particularly attractive to users … you just have to change it! Or present it in another way, using a different cover or another mock-up. I hope you liked the content; it has been a pleasure for me to write it. It is based on my experience; If you have something different to contribute, I would love to read you in the comments.