Another important question is to make sure that if you decide to write your Newsletter in HTML, it is done under the premises of responsive design . What does this mean? Basically, that it can be displayed correctly on all devices to generate an optimal User Experience. 5. Asymmetric designs Symmetry is a thing of the past: asymmetric designs are all the rage in the Digital Marketing circle . Newsletter layouts usually have a standard flow: usually top to bottom or left to right. But that doesn’t mean Iceland Phone Number List that you need to use that format every time. Be original in your design: use asymmetrical images or zigzag designs. You can be as creative as your design style allows. But make sure that your Newsletter is compatible with screens of different sizes , that is, that it is Responsive (as we mentioned before). According to the good practices of Email Marketing , responsive design is essential in this “digital age”, since it is most likely that people will see the Newsletters from mobile devices. So be clever with your design, but do a lot of testing first to make sure the content is clearly displayed.
Include GIFs example of newsletter with gif Source: Beauty Bay In recent years, GIFs have become very popular, so including them in Newsletters is almost a natural matter. To keep things fun, light and interactive, you should add GIFs to your Newsletters , either in the title or throughout the layout. Not only are they attractive, they can provide information that still images can’t quite convey. For example, you could use a GIF to show data change on a graph or use it as an instructional guide for using your products or services. Above you saw how the last of the Newsletters examples uses a GIF in a creative and fun way. But it is important to remember that your GIFs should not blink a lot , as we have already mentioned in the section on the accessibility of your Newsletters. Be minimalist We’ve talked about colors, fonts, designs, and the importance of accessibility, but there is an additional way to combine all of those elements to create a powerful Newsletter: by being minimal .
Brands are often afraid of a minimalist design – too much white space and limited text seems like a waste of time and energy. Will it be possible to transmit a message with a Newsletter of these characteristics? But a minimalist design can look cleaner, less cluttered, and make your content much more readable than traditional layouts than if you incorporate images, text, illustrations, and CTAs at the same time. We recommend using a series of frames in your Newsletter that keep the elements of your design, such as images and text, separate, but at the same time connected. Don’t go overboard with frames though – this can make your message difficult to follow or look sloppy. A minimalist design will improve the readability of your Newsletter, which could result in more conversions. In conclusion: activate your imagination with these examples of Newsletters This is a constantly changing field, as you could see in these Newsletter examples, and your Iceland Phone List design can be the way you want it to be. Focus on making your brand stand out, but don’t just rely on your logo: optimize the use of colors and fonts to improve brand recognition. Don’t forget about accessibility : use colors, fonts, and interactive content that is readable for everyone.
There are many color palettes you can use, but decide first what the purpose of your colors is: to highlight some information, grab attention, or make content stand out. Don’t be afraid to use bold fonts, but prioritize readability. The same goes for original and creative designs: they must be readable and responsive. Use GIFs to make your content more attractive and interactive. But, at the end of the day, seriously consider being minimalist in your designs. These 7 Design Tips and Newsletter Examples will help you create pieces that are attractive to your Subscribers and motivate them to click on the links. Many successes with your designs!