Share Recommended Book Lists based on your audience’s interests. Create the 10 must- see series or movies to watch in quarantine. Like any company, the media also needs prospects. Readers. Followers That is why it never hurts to include Subscription Forms that allow you to capture the first data you need to do Email Marketing: Email . Do you already have a blog? I bet you do! It is the pillar of any Content Marketing strategy and a very powerful tool to build loyalty in your community. You can look at these tips to attract new users and optimize your Database . If you have not created it yet and are considering it, we leave you here the reasons why every company should have a Blog . We were also talking about increasing the Database … Here are some ideas that will attract your followers and help you convert them to Subscribers . Create Bahamas Phone Number List Contests on Social Networks or even on your Website, with the condition that they leave their Email to participate and tell them who the winners were. If you have a radio, for example, it is very effective to offer raffles or games in which they participate for exclusive access to events, VIP subscriptions or never-before-seen content , whether of musical bands, series, movies or other types of entertainment linked to your brand. .
Always offer prizes that are attractive to your target audience. Not only will you gain a step when it comes to attracting them, it will also be easier for you to retain them once they get to know you. Types of Email Campaigns and Automation Marketing We had mentioned Email Automation as a powerful strategy for Email Marketing to do all the work for you, while you are busy with other business tasks. That’s how we like to say it: more conversions, less effort. These are automated flows of Emails that are activated when the user or Subscriber meets a certain condition. Let’s look at some examples. Automation by Subscription to Lists This type of automated Email Campaigns are triggered every time a new Subscriber enters your community . Do you wonder if they are useful? Super useful! Think of it as the first contact, in which you can tell them what kind of content they will receive from you, or even start inquiring about the interests of your new Subscriber. A warm welcome will be your best first impression. subscription-to-lists Automation by RSS With this Automation you don’t need to set up an Email Campaign every time you have an update on your Blog or News site. Doppler does it for you! You will ensure that your community stays updated automatically, with your latest articles or posts. To save time and gain scope, this type of automation is indispensable.
Automation by Scheduled Dates An Email Automation Campaign by Scheduled Date is essential to activate emails on important days for your users, such as anniversaries or birthdays. But also to send greetings, alerts or notifications to certain segments of your audience on Special Dates. These Emails allow you to arrive with the right message, at the right time. auutomation-scheduled-dates Automation by On-Site Behavior One of the most used Automations is this one, which allows you to take advantage of precise information about the navigators of your Blog or news site. What is it about? On Site Behavior Automation allows you to send emails to those who have visited certain pages of your Website. What do Bahamas Phone List you achieve? Engagement. Reach the Inbox of your Subscribers with relevant information, related articles, invitations to events of their interest, and so on. Taking advantage of the browsing information of your Subscribers allows you to send content that they are wanting.
Still without knowing it. Online media in times of pandemic Online media have a privileged place within the scale of people’s consumption. Today more, perhaps. The coronavirus, social isolation, measures such as #StayInHome do nothing but put more eyes on the screens. What does this imply? Greater responsibility in the treatment of the news, on the one hand. Without a doubt, we must avoid Fake News or incite misinformation . But on the other hand, responsibility indicates that the media must accompany people. If you generate content and share it, either in a Social Network or in an Email Marketing Campaign , keep in mind the context we are living in. Who is on the other side. We can all be helpful these days. How do you think digital media should do their bit today?