If you are a regular reader of this site, you know of our faith in content marketing . That digital marketing strategy based on creating useful, relevant and entertaining content for a specific audience, in order to attract it, retain it, make it a customer and even a recommender of your brand … strategy for which you must think as a means of communication. We believe that it is not the only digital approach to marketing, but definitely for marketers in SMEs and business owners, it is the best, the most solid and profitable in time. Norway Phone Number List Content creation is far from being blog posts; in fact this is only its most basic form. What is content? We define once and for all what the heck is contained. Content is a message that your brand delivers. In content marketing it is done consistently and consistently. That is, in the same period and with the same quality. Blogging Monday, Wednesday and Friday in order to attract customers is great. Making YouTube videos, Monday and Friday, fantastic. Publish a statistics infographic on Tuesdays and Thursdays only, great. But you need to always do it according to that calendar and with the same quality. When you do it like this, two things happen. The first is that you have a good understanding of how to get started with digital marketing , since the first step is to build your audience. The second is that you begin to think as a means of communication , not as a simple marketer. What is thinking as a means of communication? Do you remember when you were a child and you watched cartoons on TV? Sure you did! You were addicted to them! Game of Thrones. You love them because you know from episode to episode, the dose of excitement will be the same and the ride together is a roller coaster ride every season. brands that think as a means of communication The creators of these series think about what content will make you vibrate in each installment … each one different … but part of a WHOLE, which would not be understood if one were missing. Every piece of content they gave you is key in a puzzle.
They think like means. They hook you on the content and make you beg for more. Today, your brand should think like this. What can you deliver on each of those dates that makes them ask for more of you and wait for you until the next time? What will make them come back … or subscribe to the contents of your site? That’s thinking as a means of communication! Your content is your own show! It doesn’t matter if it’s blog posts, YouTube video, Instagram photos, portal infographics, live videos on Facebook. Your content is your own show! That is thinking as a means of communication! The example One of the most notorious examples of how to turn your content into a show is Gary Vaynerchuk , who has hundreds of thousands of followers; Gary notes that thinking as a medium has been the reason for his success. Gary Vee – Thinking as a means of communication It’s about access, he says. Never before have brands and consumers had the ability to create and consume content on such a large scale. Because of the iPhone, the Internet, and social media, anyone can produce and distribute. Just 15 years ago, if you wanted to create a commercial to promote your brand, you had to spend hundreds of thousands of dollars on media and marketing. Today, you can literally use your smartphone, record a 2 minute clip, and post it as an ad on Facebook. The cost of entry has dropped 100 times. For Gary everything, everything is about participation. Users don’t care where they consume your story. Focusing on the content, and building a brand from it is the formula. Vaynerchuck points out that thinking as a means of communication involves two things. Here are his ideas. Content and Distribution Contents here is no excuse not to create content around your brand, your product, your service or your business.
If you don’t have something to say, document. It is the advice that he always gives to his entire community. Create a podcast, start a blog, do a question and answer show. Everything works! Show your daily process, interview your employees, create a selfie on Instagram. Write a few lines about the news in your industry. Share and re-share the messages of others. All you have to do is get started. We have been growing up in a world, where in the last 70 years, every business has used its mouth only to sell. The reason for this is because they only had one right hook. It used to cost a lot to produce a commercial; Norway Phone List make a billboard or put up a radio ad. You had to take advantage of it. But now in the modern digital landscape, you can produce much more content. You have access to volume while maintaining quality. This opportunity alone has created an entirely new form of marketing for consumers. Instead of trying to sell, you now have the luxury of creating entertaining or utilitarian content as the gateway to long-term selling. This is the difference between building a brand vs being in sales. Now the brands are human .