We have often delivered marketing trainings and conferences to groups of entrepreneurs who still think the goal on social media is to build a following. With this in mind, they tend to believe that it is enough to hire any communication specialist without much experience, share a handful of updates and get some fans along the way; In their ignorance and naivety they think that somehow this will generate business for them. Peru Phone Number List It doesn’t work that way and in that case it would be better not even to get involved with social media. People are impressed when they see accounts that have a lot of followers on Twitter, Facebook or Instagram, but the truth is that the vast majority of those followers never see the content and you don’t get much value from them. The organic reach has fallen in many cases to less than 2%. You can check it yourself by seeing the scope of any tweet. We picked this one at random; We have more than 14 thousand followers on Twitter, and this tweet was barely shown to 232. It is not even 2%. On Facebook the story is not very different. Posts 1 and 3 did not reach the walls of even a thousand people, even though we have more than 12.5 thousand followers. The second post is a video, and thankfully Facebook is pushing them a lot now. Now, if we talk about engagement (participation with posts) the numbers are depressing.
The funny thing is that when we post, we believe (or dream) that we are read by thousands. I’m not saying that social media isn’t important, but if you change your approach to it, your work will be much more valuable. According to Ian Kleary , you need to focus on strategic content, relationships and technology, and we are going to explain why. Would you like to appear in the first Google results when someone does a search related to your business? Would you like your posts on the networks to be shared thousands of times? Would you like to have articles that continue to bring traffic, even after many years? All right. The answer is simple then: it is essential to create strategic content. EYE … I didn’t say that it was necessary to create content. I said strategic content. Strategic content is a piece of content that has a clearly defined purpose and a measurable objective linked to it. Not everyone can think like a content marketer . Many post what is relevant to them. It is a beginner’s mistake. It must go beyond the basics, it is necessary to think about the types of content that work best for your audience and therefore for your business. Many post what is relevant to them. It is a beginner’s mistake. There are certain types of content, usually long-form content, that can boost your Google results… regardless of your type of industry or business size. As which? expert opinions, research, case studies, how to’s.
These types of content take a lot of time and effort to produce, but they deliver outstanding results because you are giving your audience valuable content; substance that will earn you more than just likes. You can create shorter blog posts by focusing on long-tail keywords , Peru Phone List but you need to create that amazing content that is going to take 10 times more work, but will give you 1,000 times more value. This is the essence of content marketing and although it is one of the most profitable tactics today, few have the will and perseverance to create it. The first example of strategic content that comes to mind is a research report that has achieved cult status in the social media industry – the Social Media Marketing Industry Report study , developed by Social Media Examiner. For consecutive years, Michael Stelzner and his team have published this piece, making it a benchmark in this industry.