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Why make branded content; a Forbes magazine study

I get an opt-in email list, then you have taken an appropriate step towards making your online success. Content articles want to remain in business online, completely have to keep a close look at that takes for you to remain competitive inside your niche, furthermore what it requires to create your email subscribers happily. There some services than now enable you to get a record on an individual email. Men and women assume prefer to attempt a free search to trace someone by their email address. However, from experience and possibly even just through trial and error, I have realized these particular free searches are a complete waste of time. There some ways in which you can introduce your articles to readers via email. Some like incorporate the entire article in the email (I don’t use that one). Others like to introduce the article and put a link into the full article (I do use this). Another strategy to be able to list several articles with article titles and summaries and allowed the subscriber to pick out and select which articles they’ll read (I do this in my newsletter). If at any age a person don’t for you to receive emails any longer they can unsubscribe of the mailing catalogue.

This is as simple as clicking a link at the bottom of each message being sent. Never buy Email Address List: The one thing that people fear and loathe, getting their e-mail information sold to any other companies. It’s a huge violation of privacy for an internet owner to sell a person’s email address to businesses without the e-mail owner’s permission or permission. If a website owner buys these email lists, may well contributing to your violation among the email owner’s privacy. It happens to be the best policy to make a reputation of trust with the website. Don’t build, and never sell your email list to other products. The thing is, none of your email marketing leads must go to buy everything from your list if they do not trust you, and it’s tough to trust someone can be flakey and unpredictable.

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Why make branded content; a Forbes magazine study

In marketing conferences and trainings they always turn their backs when they realize that the channel that converts the most is search. What is search? It is when a user does a search and finds, via Google, what he wants. According to Custora numbers, in sales, search practically converts 10 to 1 in relation to social networks, which are a channel more focused on engagement and not sales. Conversions by digital channel Of course, after seeing the numbers, the question they ask is how much content should they create. The answer is that it depends on many factors, VP Risk Email Lists but rather than worrying about quantity, they should be concerned with quality. Posting 12 articles a day like some media that live by displaying banners do, and therefore require a lot of traffic, it does not have to do with the content of a personal brand or a SME, that traffic should not care, because what it requires They are leads and conversions, and therefore you should worry about attracting only the audience of your niche, with highly relevant pieces of content . In those cases, 1 note a day, every third day or two a week at least, can bring good results, if they are of excellent quality and also have the appropriate format .

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According to a new quantitative study, ” Storytelling: The Current State of Branded Content, ” conducted by Forbes, IPG Media Lab and Newhouse, from Syracuse University, the impact of branded content is greater than advertising display, in terms of: memory, brand perception and intention / consideration. Was this clear? Content outperforms advertising in terms of recall and purchase intent. The study included more than 4,000 Forbes readers in the US who were asked to visit different pages on the magazine’s website, where content from Sony, Maserati and Boeing appeared; subsequently, a post-exposure survey was carried out. The results showed that: Branded content works – Branded content is highly effective in the brand funnel, outperforming display ads. Brand recall was 59% higher compared to ads; brand preference was 7% higher and purchase consideration was 9% higher. Branded content is maintained over time : The loss of impact on the viewer is frequent in advertising messages over time; branded content, however, showed better efficacy in 2016 than it had already shown in the study results in 2013. Branded content increases brand interest – Branded content can lead to lasting interest in the brand.

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Consumers were 14 percentage points more likely to say that they intended to seek more information about the brand in the future. Don’t be afraid to talk about your brand: Those contents that had twice the number of brand mentions than the rest, caused these brands to be perceived as more educational by more than 7 percentage points; this increased on mobile devices. Last Review Long-form branded content brings higher acquisition consideration among millennials: Hard to believe, people ages 18-34 responded better to long articles, driving higher rates of consideration and engagement and recall. Branded content is perceived better: Consumers perceive branded content as more consumer-centric, as it is less about selling products and more about providing value to consumers. Creating branded content DOES NOT MEAN TO TALK ABOUT MY PRODUCTS AND SERVICES, but rather about topics that interest the user. Check out this post from Sony; it’s talking about how to take photos at night, not how awesome Sony cameras are.

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