A good Email Marketing strategy is built between everyone. User solutions must be accompanied by a communication plan to implement them. It is essential to determine which channels of contact will be opened for customers: Social Networks, Telephones, WhatsApp, Email, etc. Whichever you choose, try to ensure that your channels are consistent with the mode of communication that you have been bringing with your customers. In these moments of uncertainty, an empathetic approach to your clients and with specific content to clarify doubts about the current situation is essential. Thus, for Bolivia Phone Number List example, we can see how almundo.com communicates via Email flight cancellations in May to its customers. The reason is that the destination airports are closed due to preventive measures against COVID-19 and the action to take, for each user, is to complete a Form that indicates that they will be contacted by almundo personnel to solve the reservations. email-marketing-almundo Our Pezzati Viajes clients have chosen to maintain frequent communication with their community. And among your Email Campaigns are those in which your accompanying messages outweigh your offers and promotions. Humanize the brand.
Show the team. Get the person who reads your Email to identify themselves. These types of Email Marketing Campaigns improve the perception of a business. With phrases of the style Soon we will travel again, they generate empathy with their community at the same time that they inform the hours and means of attention. A clear example that staying silent during quarantine is not an option for brands. email-marketing-pezzati Another Email Marketing Campaign that we wanted to highlight is the one carried out by Aerolineas Argentinas . Is there good news to give in times of pandemic? Yes of course! If before we talked about being present and attentive to communicate the status of the situation to all your clients, let’s take this Email from Aerolineas Argentinas to see how to communicate the good news . Because being with your clients is also sharing your achievements. email-marketing-argentine-airlines Much of the objective of your communications is not only in maintaining the prestige or reputation of your companies . It is also essential to maintain the trust of your customers and Subscribers . Therefore, in addition to your Email Marketing strategy , you should consider the benefits of Transactional Email to improve the experience in the Tourism industry.
Email Marketing Campaigns to Provide Helpful Advice Among the difficult situations that passengers and tourists have faced in the world, due to restrictive measures due to the pandemic, one has been that of being isolated and stranded in tourist destinations. When airports and borders were closed, flights canceled, and even more so, when uncertainty took hold of everyone, there were still companies that could (and wanted) to say something. Turismo City and his team, led by Carla , listed the possible doubts and queries that people who had booked a ticket with them could have and, attention, also family, friends, or acquaintances. Helpful tips for the whole community. This type of Emails end up going viral because in times of pandemic, valuable information does not know about brands: it becomes universal. email-marketing-tourism-city Email Marketing campaigns to entertain and accompany your community As we are seeing: not all your Bolivia Phone List emails have to be sales-oriented. Each Email is part of a communication plan in which your brand, or business, keeps the relationship with your contacts alive. That is why both the segmentation and the personalization of your Campaigns becomes essential. Only you and your team know what the person who will read your email needs the most: a promotion, a blog article, a tip to improve their experience. Or, as Avianca did , contents that accompany the family to fly indoors . Your Emails do not sell.
Your Email Marketing strategy yes. email-marketing-avianca Can commercial Email Marketing Campaigns be sent in times of COVID-19? The answer to the question above is: Of course you do! After all, it is about adapting the best way to new consumer habits . Originality and creativity are key here. Commercial teams meet with Marketing executives to bring new ideas to the table: long-term promotional prices, pay today and enjoy tomorrow, future purchase, are some of the ideas we have seen. The airline company LATAM communicates it through # QuédateEnCasaVuelaDes later. Undoubtedly, a commercial action today thinking about the future. email-marketing-latam Conclusions on the tourism industry in times of COVID-19 You see, the tourism industry was affected by the pandemic and has suffered a significant impact, perhaps one of the biggest in recent times. But you can also see that they are still active. In fact, perhaps we are facing the moment when they are most present. Both for its clients, as well as for its subscribers, its communities in different countries, its followers on Social Networks, internal teams, etc. The Email Marketing helps more than ever. In difficult moments, those who do not lower their arms win.