Linkedin has become more relevant in recent years. As a professional social network it has matured a lot and it must be said, the possibilities of doing business have grown considerably. However, also the bad practices that are even committed due to ignorance, what should you NEVER do on Linkedin? I receive on my Linkedin requests to contact almost daily, but among them, at least 2 a week make a terrible mistake. Which? Try to do business immediately after the contact is accepted.This is a good example. French Business Phone List He sent me the request and after accepting, almost immediately he sent me this message: This is known as a cold offer and it is just what you should NEVER do on Linkedin, because it is like when banks call your home to offer you a new card or insurance. Everyone hates those calls! If you think this approach is far-fetched, let me tell you that as of late they aren’t even waiting for me to accept them as contacts. They make the proposal in the same request! The irony is that many of these people have paid for tools or consultancies to locate managerial or ultra-segmented profiles … and instead of taking advantage of that base and first sending a request and then having some interactions (as social selling should be done), they are launched like sharks by the dam.
Companies that really want to attract prospects on Linkedin should focus on creating content that attracts prospects who might be interested. I know, you will tell me that the tools for business pages on Linkedin are very limited, and you are absolutely right. In fact, they can’t even post articles, just updates. But. What if the company creates the content and provides it to its collaborators or sales personnel so that they can publish it on their profiles and they are the ones who generate the contacts? That’s a smart strategy! That’s content marketing on Linkedin and good social selling! Social selling is the use of social networks to find, connect and foster relationships with potential clients and stakeholders. .. and Linkedin is the best network for it! French Business Phone List That there is no one in the company to create good content? Hire an external content developer who can create articles for a blog, a paper, an e-book, infographics or any other format that may be attractive to your prospects! . Statistically, employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. Contributors are a critical part of the LinkedIn marketing strategy for a business. Can creating content really make a difference? To answer one piece of information is enough: There are more than 660 million users on Linkedin… and just over 3 million create content. Linkedin is the network by definition of business influencers and social selling … but that is only achieved with:
A clear vision of our niche and company
Creating and sharing useful content constantly
Having an ethical personality
Showing global business and future perspective
Having the ability to detect trends
What if we start today?
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