Let’s do an experiment… one especially useful for small businesses on Facebook. Now go to your Facebook and open it to take a look at your wall. Count how many publications you see coming from pages (brands, media, companies, etc.) You will most likely notice that almost none appear. I have done the experiment with several friends and most do not see any, unless it is content paid or shared by others, but they do not see a single organic post from brands. Of course, this may be a situation that is only occurring in Mexico, as it happened months ago with the Explore Feed, which limited the content of the pages on people’s walls in various countries around the world. Bulgaria Phone Number List Maybe that is happening now in Mexico … some kind of experiment. It is well known that Facebook usually does this type of test and what we see in one nation or region in our feed is not the same as what they see in another …Ironically, Facebook canceled the Explore Feed experiment earlier this year. The current reality of small businesses on Facebook Let’s not get ballsy or complicate our lives trying to unravel what happens … it doesn’t matter if it is an experiment or if it is already the reality of this social network. Many small businesses come to us at marketing trainings or conferences asking us how they can improve on their Facebook.
They hope that we will point out some tactics that they can implement to become more organically visible. That no longer exists. He went away. Dead and buried. Using Facebook today without money is illusory. It is true that today we can open groups and even post as brands within them, however, we are again at the expense of Facebook changing the rules of the game … and that just like today, it is completely closing the organic reach of the pages, tomorrow you can do the same with the groups. We are practically going back to the time when there was no internet, and then brands were simply looking for channels to advertise and understood very well that they should pay for those ads.Today that reality is repeated, only that the medium is digital. To think that Facebook is a free channel to post content and achieve organic interactions is already naive. That time is over.
It is a reality that small businesses on Facebook must understand. For the big brands, this is not a problem. They know how to use Facebook for business because they have long been used to investing heavily in the social network; however for SMEs it is another story. They don’t have the budgets that large players do. What can small As we pointed out at the beginning, they could open groups directly from their pages to manage communities with the most loyal and interested followers from them. Bulgaria Phone List Of course, marketing in Facebook groups does not mean using them only as a sales channel because that would only drive away the few followers that are being seeded. The groups should serve as channels where brands help, inspire and / or entertain the community … they should see it as a way to create brand equity and marketing engagement .