Silence is not an option. Consumers want to hear from the companies they engage with. The why is simple: Businesses are under increased scrutiny from social media, the media, and the general public, especially now in these times.What should brands communicate during the COVID-19 recovery phase? Rick Keen, Vice President of RepTrak for the United Kingdom talks about the study they recently carried out to understand the perception of consumers regarding what brands should communicate; We show you a good part of its content , accompanying it with several examples from our environment to make it clearer. Indonesia Phone Number List Take a peek! The communication and marketing paradigm in the face of COVID-19 To date, digital communication strategy efforts during the pandemic can be broadly divided into three phases: The first phase of COVID-19 communications focused on initial and immediate responses, in which brands explained the details of their closure to customers. The second phase of communications saw how the communication and marketing messages detailed the adaptation of their offer, the support actions they were taking, customer service and employee support.
It was the stage of communication and marketing in times of COVID-19 We are now entering phase three of COVID-19 communications, a time when companies need to provide clarity on how they are adapting their products and services by understanding new consumer habits and ‘new normal’ marketing . Brands During the Recovery Phase of COVID-19 What should brands communicate during the recovery phase of COVID-19? What messages should brands focus on during the COVID-19 recovery phase? What are the most critical topics that consumers want to hear from them? Does this differ between sectors? How can brands that have made mistakes so far regain public support and improve their reputations ? RepTrak recently conducted a study in the UK to explore these issues, in order to devise the most effective reputation marketing strategies and communication tactics in the new weeks. His web questionnaire was answered by 1055 participants during May 2020. Here are the 4 key findings. The research revealed that brands’ perceived communication successes or failures during the pandemic have had a significant impact on their reputation and are influencing consumer behavior.
Businesses that have communicated well during the pandemic are gaining ground, Indonesia Phone List as more than two-thirds (67%) of the public say they started buying products from them. In comparison, more than half of consumers (56%) have declared that they will stop buying from a company that has mishandled the COVID-19 crisis, and a quarter of those surveyed (25%) say they have already convinced someone else to stop using a company’s products entirely. But the investigation has also identified an opportunity to rebuild some of the damaged reputations. Airlines, travel and insurance were some of the industries that scored the lowest approval ratings in the research, coming under intense public criticism for their handling of the COVID-19 crisis. Ironically, the public wants to hear from these industries more than any other.