First of all, I want to thank the Doppler team for their great work and for the invitation to write as a guest on their Blog about what it is and how to achieve Online Visibility. For those who do not know me, I will introduce myself briefly: my name is David Ayala and I have been working in the world of SEO and Online Marketing since 2003. Today I come to talk to you about something very important on the Internet: Online Visibility. What is Online Visibility In short, Online Visibility is the presence that a brand achieves on the Internet, understood in a positive sense : it is about getting a visible place, where Users can easily locate you and with just a few clicks. P or so, have visibility on the Internet allows you to attract new customers and revenue. Online Visibility also serves to generate a brand, capture quality Leads, achieve “fame” and recognition in the digital world. Whatever the objective of your presence on the Internet, creating an Oman Phone Number List Online Visibility Plan should be one of your priorities. The need (or not) to have a Website When we talk about achieving Online Visibility, the first thing that usually comes to mind is the fact of having a Website. Today this is optional, since it is proven that world famous youtubers have not needed a website to get that great digital exposure. However, I still think that it is important to have a Website for several reasons: Indeed, it is one more source of Online Visibility that you could use to attract traffic through SEO techniques , among other possibilities.
You will preserve your registered trademark domain so that it is not taken away by the competition or other people who want to take advantage of your brand. You will have yet another result to position in Google for when people search for your brand. Social networks We could spend hours talking about Social Networks; However, we would always end up with the same conclusion: an impressive Online Visibility can be achieved thanks to them, because who is not in at least one Social Network today? What we must take into account is which Network or Social Networks to work with , since not all of them are going to be useful for our purposes. What it will be will depend mainly on our target audience since most of it may be in one or the other. To give a more practical example, if you have a clothing, fashion or similar store, Instagram is going to be a great Social Network for you ; On the other hand, LinkedIn is not going to fit as much since its profile is more professional or business. In addition to achieving Online Visibility in an organic way , in Social Networks we can work paid advertising and advertisements , which is very good to achieve a much larger reach at low prices. SEO Another of the great pillars with which to achieve Online Visibility is undoubtedly SEO.
Traditionally we are used to working on SEO on our own website (s). However, we can not only work SEO on our Site but we can work to position our own Social Media profiles, YouTube videos, etc. Therefore, we can generate a complete SEO Positioning strategy to further enhance the Visibility that we have on the internet. In addition, with SEO the good thing is that your reach will be as big as you want: local, national or even international. Payment advertisements In addition to being able to buy paid advertising on Social Networks, it is not the only place to put ads. You could also buy advertising on search engines like Google, in which you can get very good results. Or in the same way, look for other platforms for the sale of advertising or purchase of direct banners on Web Pages related to your theme. The possibilities in the purchase of paid advertising are many and in many cases will depend on your target audience and where it is. Other ways to get Online Visibility There are really a thousand and one ways to achieve Online Visibility and we do not have to choose one or the other: we can also combine several in order to achieve a much more forceful result. The Email Marketing is another very powerful tool that continues to operate with excellent results.
Among many other things, it allows you to Oman Phone List direct traffic where you want or impact your Contacts with content and designs that speak of your brand. We can also do Marketing with images, audios or videos, which can make us achieve good results in terms of increasing or consolidating Online Visibility. In short, there are as many options as time, resources or personnel you have at your disposal to be able to achieve Internet visibility. recommendations for online visibility Immortalize your brand Something that we would all like is to immortalize our brand and this without a doubt we can achieve it on the Internet. It is neither more nor less than it is an inexhaustible source of Visibility ! I have recently published a book with the Anaya publishing house in which I explain from my experience all the ways and options to have Visibility on the Internet, and that I have worked since the beginning of my professional career. Are you interested in reading it or seeing what it is about? You can find it in both a paper book and an Ebook on Amazon , as well as on the publisher’s website for international shipments.