We’ve all heard of social selling , but we may not be entirely sure what it means. Is it the same as social media marketing? Does it involve putting up ads? Paying for promotion? The answer is no, but if it’s not that, then what is it? Is it just another buzzword that will soon be relegated to the virtual garbage dump? Social selling , also called social selling, Belgium Business Phone List may be a buzzword, but trust me, it’s not a passing thing at all. What is social selling? Social selling (or social sale) is the art of using social networks to find, connect, understand and foster relationships with potential customers. It is the modern way to develop meaningful relationships with your sales prospects in order to keep you and your brand in mind, being the natural contact option when your potential customer is ready to buy. The goal of those who practice social selling is to attract the attention of their own industry and achieve continuous and lasting engagement that brings them closer to closing sales.
If you have a Facebook page, LinkedIn profile, or Twitter account used for professional purposes, you’re pretty much already involved in the basics of social selling, even if you’ve never used the term to describe your online activities. Even though any social network can serve as a tool to do social selling, the social network par excellence to achieve this is Linkedin, for the simple reason that, unlike most networks, which are for leisure, Linkedin is a professional network . Example of what social selling is NOT Social selling is not about bombarding strangers with unsolicited messages from your promos, products or services. There is a name for it: spam. And you should avoid it! Here is an example of what you should never do on Linkedin . This is NOT social selling How to do social selling? A practical guide. Doing social selling means in practical terms in placing content that is of high interest to your target audience, gradually gaining notoriety and the positioning of an expert on the subject. Once this positioning has been generated, it is feasible to start executing some approaches to detect opportunities, synergies and / or sales. It’s about making connections and sharing high-quality content about your industry. This can be storytelling, statistics, tutorials, motivational content , that supports and improves your digital communication efforts . According to LinkedIn Sales Solutions , 92% of B2B buyers engage with professionals who they think are leaders in their industries. Demonstrating knowledge and sharing insightful opinions is a great way to distinguish yourself as a trusted source.
First steps to do social selling In order to successfully work on social selling actions, Belgium Business Phone List there are fundamental aspects to consider: Identify your target audience, and what social media platforms they use. Create a professional brand or be endorsed by one. You need to be knowledgeable and accessible. Create original content as well as share supplemental content from other trusted sources to affirm your credibility. Achieve engagement with your audience. Positioning yourself as an industry expert and interacting with your target audience will keep your services on their mind. In this example you can see how this marketing expert mentions a post with original and current content that can serve the industry. Keep in mind that your target audience will appreciate hearing from you if you can provide information that will help them in their business. This is the way you start to build an image of an expert, and of course, the same is the company you represent. What will happen? That when that audience for whom you build content, requires a service related to your expertise, alone without the need for ads, they will ask you 3 reasons why your business should worry about doing social selling The modern consumer is independent and informed. According to Hubspot, 74% of B2B buyers do more than half of their research online before making a purchase or even contacting a seller. LinkedIn data indicates that 78% of sellers who use social selling outperform their colleagues who do not.