Attraction marketing or inbound marketing , is the set of non-intrusive, highly segmented marketing tactics, focused on attracting, converting and retaining a target audience, through offering value in each of the stages of the buyer’s journey (Buyer’s Journey ). The marketing and advertising that went on for years are ceasing to work. Why? Because they are push marketing , Albania Phone Number List a type of marketing in which companies push their products towards customers. For decades it was the dominant type of marketing. Made in mass media and invading all the spaces that it could, from television to the supermarket floors. Upon the arrival of the web, this marketing continued to exist, following its same practices and making users feel invaded, bothered and uncomfortable (emails that arrived without subscribing, advertisements that appear while reading content, videos that start alone and do not can close, etc.) This type of marketing is also known as outbound marketing because it goes from the company to the consumer … and no matter how creative or prestigious the advertising agency that produces it is, in days like the ones we live in, it is no longer so Welcome.
Damn Attraction Marketing, Don Drapper would say, so used to Outbound Marketing On the contrary, within digital marketing, attraction marketing focuses on creating high-quality content that is useful to a specific audience. These contents are found by said audience through internet searches and on their social networks. As they are not commercial proposals, but relevant content that educates or entertains you, the connection with them is authentic, thus starting a relationship between brand and user. But let’s clarify a little more the difference between inbound marketing and outbound marketing and see a couple of examples. Outbound marketing corresponds to the sales process. The brand seeks to capture the attention of a potential consumer and achieve an effective sale; This is done through the insertion of advertisements in the mass media (press, TV, radio, cinema, magazines) and on the Internet through aggressive display guidelines, both in graphics and videos. The nature of outbound marketing is completely commercial, it does not seek to educate, entertain or add value.
It uses one of the oldest advertising systems, known as the AIDA model. These are its sequential components. Inbound marketing corresponds to the purchase process. This is defined as the phases that a person goes through from when they realize they have a need until they acquire a product or service to solve it. The nature of inbound marketing is to add value at every stage of the buyer’s journey, which is why it tends to educate and entertain to get your message across. Decision. Albania Phone List The user is clear about the market offer and has been left with a few alternatives that cover their needs and An example of inbound marketing is offering useful resources to users who are interested in them, as in this case. Attraction marketing or inbound marketing , was governed for many years by its own linear model that had four stages: attract, convert, close and enchant. These stages coincided with the traditional marketing funnel. However, in the second half of 2018, HubSpot announced the change of the inbound methodology from the funnel to cycles . According to the company, creator of the Inbound Marketing concept, while funnels lose momentum at the bottom, that momentum cycles to feed back.