As users we love audiovisual content; But as brands we tremble at the idea of going on camera… and in fact, sometimes we don’t even understand well how to do video content marketing. Don’t you think it is one of the worst contradictions? Most marketing teams are intimidated by the idea of starting to produce videos. They think it is a high cost, low ROI effort… so they decide not to invest in it and instead try to put money into ads. Bolivia Phone Number List They are wrong. By 2021, 82% of consumer Internet traffic will be video. This according to the Cisco Visual Networking Index published in September 2017. It means that you like it or not to do video content marketing is necessary in most strategies. Seen like this, you’d better lose your fear, right? The definition of video content marketing is: the creation of constant and consistent video content , focused on a target group, in order to attract them to our brand, make them a frequent viewer, later a lead, customer and finally a recommender of our brand. If we pay attention to the definition, even many YouTubers are actually content video marketers. Let’s use the most successful YouTuber in Mexico as an example …This means that the videos you should make should NOT focus on your brand or product, but on your user, so that they fall in love with them and come back again and again to consume them. These are the most successful videos of this YouTuber: By doing that, she generates a beastly gigantic and loyal audience … so when the YouTuber comes out with her own line of cosmetics or shampoo, the result is that ALL of her followers want to buy it. And does it work the same for brands … let’s say … er … a little more corporate? Read on and discover more cases for yourself to discover.
Doing video content marketing doesn’t have to be expensive. At least not as expensive as many marketers are clinging to believe. Of course there are brands that can afford to invest tens of millions of dollars in a movie or TV series. LEGO, for example. Big words. And believe it or not, it’s video content marketing: constant and consistent video content to attract an audience to your brand. Their YouTube is a clear example of this… and they have more than six million subscribers. Not being in the big leagues doesn’t mean you can’t play and even win some games. Daring to do video content marketing is a crucial step in your digital strategy, regardless of the size or scope of your business. SMEs can do content marketing , either in text or on video. Do not fall into the trap of increasing costs believing that the greater your investment in production and editing, the greater the success of the product. Remember that the best content is not the one with the most beautiful production, but the one that meets a business objective. To ensure that your videos effectively meet this objective, it is necessary to have a general business strategy. Your videos MUST support that strategy… because they are part of the whole. MOZ is one of the strongest companies when it comes to SEO, they have several tools and features that any digital marketer would love to have in their arsenal. What is your video strategy?
Every Friday they publish a video called Whiteboard Friday , where with a simple blackboard they explain an SEO topic. Is this video content marketing? Yes, it is constant content for an audience in order to attract them to the brand. Is it in line with the business strategy? Yes of course! Is it useful for the audience? Of course? Does it keep them coming back again and again? Without a doubt, every Friday! That’s why they named it Whiteboard Friday! And now the million dollar question Is it expensive? hahahahahahaha wait … hahahahaha … as expensive as a blackboard and some markers. And they are a millionaire company! Bolivia Phone List One point to take into account: if it is not periodic (once or twice a week, for example) it cannot be called content marketing. The essence is constancy and consistency in the formula. Otherwise it’s just a video… You might want to read the difference between content and content marketing . You should not forget the importance of identifying key performance indicators (KPIs). The latter must connect with the strategy and contribute to the fulfillment of the objectives.