Digital PR is an online marketing strategy used by companies and brands to increase brand awareness, positioning and reputation of a brand on the web and social networks. Digital PR agencies are an updated fusion of traditional PR, communication consultancies, and digital marketing firms . Singapore Phone Number List Digital public relations agencies have a relationship with journalists, bloggers and influencers whom they feed with releases and other brand information in order to obtain high quality links ( link building ), mentions in media and social networks and therefore an improvement in brand SEO. Do you think it is not so relevant? Think twice.
According to Backlinko , after analyzing 5 million pages of search results on Google, they found that. The first three results that appear on the 1st page of Google results, practically take 75% of all clicks. Which means that if your brand does not appear in the first 3 places, it is very likely that it is not getting traffic from Google. It doesn’t matter if you were looking for that traffic for sales, awareness or positioning. Hence, working with bloggers, portals, influencers and the media, who can place your brand’s content in those first three positions, is vital … Ah! Do you want an example?
All right. A few weeks ago, Fondeadora and Dada Room published a study on the expectations of the millennial generation regarding the financial system. They titled it Why do millennials hate banks? They sent the study through their PR agency to various outlets and bloggers, and here is what appears on Google if you search with the name of their study. good work example of a digital PR agency This site (luismaram.com), El Universal and Fortune are places 1, 2 and 3 on the Google results page. This is a clear example of good work for a public relations agency: they managed to position their client’s work and found quality channels that made it appear in the top positions of Google organically. What should digital PR agencies understand? Unlike in the past, when public relationsists were looking for only a large number of media to publish content and report it, today, they must understand that if these media do not appear in the first places, it is as if their content does not exist. So if you’re a business owner and desperate that your website won’t rank in the top 3 coveted organic positions for your keywords in Google search results, digital PR agencies can be the golden ticket. What did you expect. Digital PR agencies are a good way to build better ties with the stakeholders you are looking for.
When they are professionals, they can positively boost brands, as well as find the best media and platforms to communicate your brand initiatives. Besides posting content, what else do they do? Regardless of whether they place content and try to reach the top of Google, digital PR agencies must also open a communication channel on your brand’s site, which can, in the medium term, improve online presence and visibility. of your business, without the need to always depend on third parties. Singapore Phone List That is, they must create content and place it on your brand’s site to build authority before Google (regardless of stakeholders). This can be achieved through the creation of a newsroom and a good content marketing program . The main goal of digital PR is to improve brand reputation and increase your visibility among your target audience. It is impossible to generate sales if a brand has not previously built a presence on the web, both on Google and on social networks. This presence makes a brand stand out among all of them. Did you know that, according to McKinsey, 2/3 of all the impacts that a consumer receives when looking for information about a brand, come from Google and social networks? Only 1/3 of the communication that impacts you comes from the brand directly! Hence the importance of improving the presence of a brand in both Google and Social Media.