Why do video email marketing? The answer is simple. The millennial generation and the Z gen are made up of young people who are more used to seeing than to reading, so it is not news to know that YouTube is the second most used search engine behind Google. In fact, it should be noted that many adolescents and early adults look – before articles – for videos that answer their questions. That is also the reason why Google shows, in many of its searches, first the results in video. According to Hubspot , in 2019, 87% of businesses are using video as a marketing tactic, a drastically higher number than just two years earlier, when only 63% were using video. So if you have a business and you are not creating video, you are falling far behind… Netherlands Phone Number List but more important than creating it, the question is, are you distributing it properly to your audience? If you think that distributing it is just putting it on social networks, you are wrong. Social media posts are increasingly limited in scope. The best thing is to support you through e-mail marketing. That is, the sending of a newsletter to a database that you have compiled with the emails of your customers, subscribers and potential interested parties. The tactic of sending videos through the newsletter is basic in any business’s video email marketing initiatives. Sure you can say: it is not possible to do that since no email accepts embedded videos and you are right… Major email clients, including Gmail, Yahoo and Outlook, do not support embedded videos, so their subscribers would not be able to see your video within email. However, it is also true that we can use some tricks to solve that and that you can develop a good video email marketing program.
There are two options you can consider when embedding a video in an email sending platform like Doppler , MailChimp, Constant Contact, SendinBlue, or another: you can embed a GIF of your video with a call to action (CTA) like “click here to see the full video” You can embed a still photo of your video with a “Play” button, so that when users click on it, they are redirected to the URL of your video. Find the URL of a video you want to include in your email, or download and save the video on your computer. (For the purposes of the exercise, we will use the video of an interview we did with 7clean .) Go to Imgflip.com , which is a tool that allows you to create GIFs from videos. You can paste a URL directly, or you can upload a video that you have saved on your computer. Once you paste the url or upload the video, you will see a screen like this that will allow you to create your gif: There are two triangles that can help you choose where you want to start and stop your GIF: if you move the green, you are choosing a starting point for the GIF, and if you move the red, you are choosing an end point.
It is important to note that the shorter it is, the less your gif will weigh; Furthermore, Imgflip offers you controls to modify size, number of frames per second, speed, etc. Free accounts on Imgflip can only create gifs of less than 20 seconds. Netherlands Phone List Once you have chosen the segment you would like to use for your GIF, click on “Generate GIF”, Once your GIF has been generated, you will have the option to download it. When you’re done, simply insert the gif into your email marketing program (we use Doppler and it’s great for ease of use and cost benefit). When you insert it, below the GIF, create a CTA, like “Watch the video” and have it link to the URL of your video (which can be on your own website, YouTube, Facebook or other social platform). Those who receive the email will see the gif as if it were video when they open it, which will considerably improve the CTR in that content.