Make sure the space between lines and paragraphs is at least 1.5. Not only because it will be more attractive to your readers, but because it will make it more readable for people with visual impairments and dyslexia. Screen Readers Visually impaired consumers often use screen readers that read everything in the newsletter, including captions or alt texts. So the images included in your Newsletter should have relevant alt text that makes sense to everyone who uses a screen reader. The same is true for headers: use the h1, h2, and h3 headers to distinguish the information hierarchy and make sure the screen reader can Hong Kong Phone Number List read it correctly. Making your Newsletter accessible is not a difficult task and it will help you reach a segment that could significantly impact your conversion rate. 3. Color palette Color can convey your brand identity , but it can also have strong associations with emotions . Red is usually attractive, romantic, and angry. Blue is a calm, corporate and cool color. Decide what message you want to convey and choose your colors accordingly. We have talked about the importance of using color contrast to make your Newsletter design more accessible. But in general, strong contrasting colors can make your newsletters look more attractive and memorable.
You can also use colors to make your Newsletter design fit the seasons: orange and yellow for fall and white and blue for winter. When you choose a color palette, you have few options, depending on the type of message you want to share in your Newsletter. Highlight the color Not all people are comfortable wearing a rainbow of colors in their Newsletters. In fact, you don’t need to use a lot of colors to share your message. Instead, you can use a single strong color that highlights your newsletter message. This is very useful for a CTA (or Call to Action, for its acronym in English) or to show an important piece of information from your Newsletter. Complementary colors You don’t always have to use contrasting colors in your nNwsletters. The complementary colors (colors that are placed in front of the other on the color wheel) can be very attractive to your Newsletter, especially if you use them in the background.
A color gradient encourages you to keep reading the Email, as well as making the design look consistent and attractive. Even when combined with a strong color contrast, as we have seen in the previous section, your design will be relaxing and forceful enough to increase the Click Rate. Contrasting colors Contrasting colors weren’t the most popular concept until very recently, but they have become a design trend in the digital realm. As we’ve mentioned, the contrasting colors make the materials more accessible for people who are color blind, which is a great reason to wear this style. But contrasting colors are also a great way to divide sections of your Newsletter , especially if it is long. If chosen well, contrasting colors are easy on the eyes, and can dictate how consumers view your message. 4. Use bold fonts and responsive design bold and responsive examples When it comes to design, you need to see beyond colors – you need to know how your readers interact with your interactive content .
To do this, you need to examine the fonts that Hong-Kong Phone List you will use in your Newsletter and how they will react on the different screens of your users, in addition to the images that you use. It is best to use as few fonts as possible – two or three, maximum. The font of your header can be large, to create impact and help readability. The other fonts (subtitles and body text) should be smaller so they don’t interfere with the title. When choosing fonts, keep your brand’s font in mind – don’t choose something that is too different from your brand or it will be confusing for readers. Avoid changing fonts too frequently: this will affect the recognition of your brand and will make your consumers wonder from which company this Newsletter came. You can ensure the consistency of your brand in all your pieces by using design tools like Venngage. They have the Branding Kit option, where you can save your colors, logos and fonts by default and add them to your designs automatically with a simple click.