Today, just a little reflection … Think about user, not sales … why? A few days ago we read an article about content development. One of the big international agencies talked about its methodology to create. He pointed out that before starting, he did a search through tools such as SEMrush or Ahrefs to analyze the volume of searches for the chosen keyword. France Mobile Number Database If the amount wasn’t high enough, they didn’t even bother to create it. Any digital marketer could agree … but if we think beyond the obvious … then we are creating content thinking about algorithms, clicks, traffic … but not our audience. Think user, not sales or Google. Think user, not sales. Think user. It is a mantra that we usually repeat over and over again when we give training or consulting to any company or organization. The content is created for the user. Not for Google. And yes, it’s true … there will be content that does not appear in the first search engine sites. That they do not generate massive traffic.
That they do not slide the lead through the funnel to achieve a conversion. So what? As illogical as this way of reasoning may sound, there is an argument behind it. If we think that each marketing action is only aimed at raising the numbers and bringing sales closer, then we have a very myopic vision of the discipline. What is marketing really? Marketing is not what you have been taught . Marketing is a change-generating activity that should involve pushing things forward. We create products and services to improve people’s lives; to satisfy their needs or fulfill their wishes … and of course, generate profits for the companies that produce them; but the best marketing is the one that leads to an evolution. A car that does not pollute, a dairy formula that nourishes more, a more functional smartphone, a flight that covers distances in less time, a frying pan that does not need oil, more comfortable jeans, sneakers with better cushioning …The best marketing improves people’s lives and the environment. And it is clear that the product must be wildly different , have quality, advantages and a good cost-benefit ratio … that is not optional. Now … advertising those products or services so that people buy them is only part of the process … but it is NOT the whole. Marketing is not putting ads, content, lead magnets, retargeting or automation.
That’s just the sales part. It’s not important? Of course it is and it has to be done! … France Mobile List but it is not the whole nor the most relevant. When we think that marketing is nothing more than that, and we concentrate on only raising the numbers of views, clicks, likes, leads and conversions, we leave a lot on the table. Returning to the initial idea … Think about the user, not about sales. NOT all content must be made to sell. MUCHO must be created to connect… and talk about what may be entertaining, useful or inspiring to our audience. That content, even when it does not close sales, creates connections and therefore develops emotional ties … and in those who are already customers, loyalty.