Create alliances for the diffusion and realization of the event Even with all the effort you can put into the development of your event, you will need the help of other people, companies and influencers who can contribute to the dissemination. Whether you need financial or material help for the realization, or share communities to reach a greater number of Leads, it is important that you have a plan to generate allies . At Doppler we have allies in all corners of the world. And we love working with Guatemala Phone Number List them! The first thing you should do is define the type of help you need and what you can offer in return . It may be money, content resources, dissemination on your Social Networks or other channels, joint activations or other Marketing assets that you have available. Once defined, we recommend you create a presentation, prospect potential partners and start contacting them. These are some recommendations that Ennio Castillo , Partners Manager at Doppler gives us to get allies that generate fruitful relationships: Look for allies who share the same values as your company or project.
Offer them material that can be useful for the growth of their own projects. Remember that a relationship has two parts. Ally only with those people and companies whose community is your target audience . That is, if you are going to select an Instagram micro-influencer, make sure that your target is among their followers. Avoid massive communities. It is advisable to find communities in the specific niche of your business . In this way you will achieve better results. Guarantee the means for the interaction of your users For many attendees of face-to-face events, the great benefit of their attendance and participation is the possibility of generating relationships with other colleagues and professionals in the industry. Some ideas so that you can make up for the lack of face-to-face networking in your event is to guarantee the means so that your attendees can interact during the conference and after it, with other attendees. Some ideas so that you can do it are: Create your own event hashtag (Essential!) It encourages users to participate in Social Networks through the selected hashtag, in order to meet and start digital conversations and share experiences.
Make Social Media see and know what you do! Invest in live question and survey platforms Maintain interaction during lectures and audience participation. It generates spaces for questions and answers to generate reciprocity between the speakers and the participating public. Generate conversation and multiply the voices! Use the functionalities of Social Networks In parallel to your promotional actions for the event before, during and after it, exploit all the tools available on Social Networks. For example, you can use the stickers for questions and answers, comments and surveys and other Instagram Guatemala Phone List features , or encourage users to participate by commenting on a LinkedIn post from the company page or the account of the referents of your event. Final recommendations Online events have always held a special place in Marketing strategies. An event can have different objectives, but one thing is true among professionals who are passionate about this: events serve to connect, give life to a brand and build community .
No one knows what challenges the next few months will bring, but we do know that it is a time to put the health of our communities as a priority . Take advantage of the situation to activate your digital event today more than ever and start creating experiences. Your ability to adapt will be your competitive advantage and creating relevant digital experiences will be your best tactic . These are just some of the things you should think about when going from an offline event to an online experience. Also, if you have experiences to share, questions or queries, you can write them down here in the comments and I will gladly read and respond to them.