The usual … However, in these days when the coronavirus is keeping us all in suspense, his team launched a welfare Email Marketing Campaign . What did? In a few bullets, he enunciated some of the questions and doubts that any passenger could have at this time. Or their families. Or your friends. In such delicate times, a timely response can have a great impact. Just collecting those concerns and answering them is a plus for any business or brand. That is taking your community into consideration. And as a bonus track , he added his Social Networks at the bottom of the Email, announcing updated information there. What do you think? Did your followers increase there too these days…? email-marketing-turismocity Storytelling: A good story never fails So far we have seen some Emails that are more specific, with direct messages that go to the point, of a few lines and invite you to continue reading on a Blog or Website. We have seen other examples just as Dominican Republic Phone Number List effective… let’s talk about the art of storytelling . How would you apply Storytelling in these times? As a technique, it is famous for awakening emotions in the Subscriber, generating trust , identification and connection . Do you think it would serve you in your business? Would you have an impact on your audience if it tells your story? If you are thinking of opting for this type of Campaign, here are some keys that cannot be missing in your Email : Authenticity . Your story is unique, tell it like this. Emotions . Describe your state of mind, your experience.
Open yourself so that others can identify with you and what happens to you. Inspiration . It is the ideal time to become a role model. Motivation . Avoid regrets and apologies, and focus on solutions. You have to motivate your readers through your words. Litmus did so with a long but attractive Email signed by its Chief Marketing Officer (CMO) . Without a doubt, they did well from start to finish. First, they chose to take a position of closeness with their audience from the same Issue : – We’re here to help you navigate these challenging times? ( original ) – We are here to help you through these challenging moments ( in Spanish ) In his introduction he comments on the situation of the company, and how it continues to provide service to all its customers. Then he lists a series of doubts and issues that they face as a team. And whose answers could also serve you: reader. And starts. Advise. Give tips to face the situation from the commercial point of view. And how to do it within the companies, with the rest of the teams.
Tell how they are doing. It makes an invitation to a Webinar, and leaves you the link to leave your questions or doubts. Finally, her signature appears with her photo. Undoubtedly one more wink for the reader to associate face with message, connect and personify those words. email-marketing-litmus Offer necessary materials! #StayAtHome or #StayAtHome have become a worldwide Dominican Republic Phone List Trending Topic in a matter of hours. And it is that citizens are taking care of each other, following the recommendations of social isolation or quarantine, as the case may be, due to COVID-19. In this context, Emails with Tips on Teleworking or Remote Work have also appeared (and in large numbers) , enriched with the experience and comments of experts in the field. But something that has caught the attention of many Subscribers is the decision of various brands and businesses to release their content. Never better chosen the term: liberate . Is that free content is a very effective Lead Magnet , and in these situations you can take the opportunity to share the best you have with your audience. First , they will thank you.