While the post-COVID-19 pandemic economic revival is already underway in much of the world, for most industries nothing will ever be the same again. Changes in production, sale and consumption are in sight; changes that in another context could have occurred in years rushed from one moment to another. The businesses that have been “quick to reflexes” and made vital decisions on time are the ones that continue to exist today. In this context, Marketing for the gastronomic sector takes on a lot of relevance. This industry experiences drastic changes and limitations as a result of its activity. The challenge is to reactivate a sector that will undoubtedly have to review its daily practices to offer a satisfactory “post COVID-19” customer experience. And to publicize these changes and new provisions in a close and friendly way, communication Armenia Cell Phone Numbers with your customers and prospects is more essential than ever. In this article we will talk about the importance of implementing Marketing strategies for the gastronomic sector focused on digital. And if you continue reading, you will find 5 ideas to implement in the cheapest channel and with the highest ROI on the market: Email Marketing . Let’s get started! The gastronomic industry (bars, cafes, a la carte restaurants and fast food) have been strongly affected in their sales due to the coronavirus pandemic.
Since it began, they have been working halfway, with premises closed to the public and under the modality of take away (withdrawal at the point of sale to consume at home) . According to the owners, this represents a tiny percentage of their sales, while it has been the only possible way to continue working during these weeks. Even many businesses in this industry were forced to change their activity to survive.; for example, a steakhouse that was transformed into a butcher shop. In Spain, although the sector has resumed its activities in much of the country, only 40% of the available tables can be occupied. The concept of the “new normal” product of the coronavirus is being heard with more force . It is about the habits or dispositions that from now on we must take to avoid massive infections. The “new normal” implies changes in personal and work life, in public transport and also in the way we buy and sell. It is doing things differently from how we have been doing them up to now, and this also includes the acquisition and sale strategies that we implement in our business. Historically, the gastronomic industry is a sector with enormous competition. Today more than ever it is necessary to make a difference, stand out from the rest to achieve a level of sales that allows businesses to survive.
Do you wonder how to achieve it? Definitely a close, empathic and effective communication with your audience will be essential. Marketing objectives in times of pandemic With or without a pandemic, the objectives of any gastronomy business are the same: on the one hand, to attract potential customers ; on the other, fluent communication with those who already are, with the aim that they buy again and be loyal to your brand. In circumstances such as the current ones, the connection with these two audiences cannot omit a mention of specific issues of the pandemic. Then, the communications should also be oriented to tell them that you are still there, how you are carrying this special moment, what Armenia Phone List measures are you implementing to continue working (how is the take away in your business and what extra sanitary measures are you taking) and how you plan to operate now in more. All this, while you greet them on important dates, give them a discount coupon, communicate your offers or share other information of interest.
Before the COVID-19 pandemic began, Marketing specialists for the gastronomic sector talked about what the strengths of any strategy should be. An approach oriented 100% to influence the purchase decision of potential customers, to promote sales and to innovate in the actions to achieve this are some of the keys. The attention to the customer also appears as one of the key issues to achieve that desired differentiation. The coronavirus appeared, but the premises remain the same. And faced with these challenges, there is a digital tool that will help you achieve the objectives of your gastronomic business. We present some of its benefits! Email Marketing for the gastronomic sector: an ally in communication with your audience A study done in the United States concluded that 1 in 6 people who receive an email from your restaurant or gastronomic business, end up buying. Interesting, right? Email Campaigns are an excellent way to connect with your audience, and not just with the objective of selling. In another article on our Blog we told you how to create a solid Email Marketing strategy for your gastronomic venture, from entry to dessert! We suggest you review it and complement it with 5 additional tips for your Email Marketing Campaigns .