Those who did not know you well, may find valuable reasons to be more attentive to you and your brand. Second , if what you offer is so useful and interesting, you will gain their attention and you can earn something else later 😉 Your audience may now have more time, and fewer distractions, to consume your content. Of course, you have to be creative, original or interesting enough to stand out from other Email Campaigns. This is an example of Invision , which in these times of coronavirus has freed up resources so that Designers can telecommute more comfortably and efficiently. This is an Email pure and exclusively designed for your target audience: ideal for your community. Excellent! email-marketing-design If you have come Israel Phone Number List this far, it is because you know very well that you have to take precautions and that you have to prevent, but the world out there is spinning. Business continues its course. Perhaps the tactics change, but not the objectives. Okay. We have exchanged face-to-face meetings for videoconferences. Meetings and networking have moved to the virtual world: Webinars, Online Congresses, Virtual Panels. Now the meetings that could be an Email, will really be an Email . But let’s go further. Many of the businesses have used Email Marketing not only to entertain the user or customer, but also to inform them.
Beyond pandemic care, companies from different industries such as OSDE (prepaid medicine), Andreani (logistics and mail) or Scoop.it (online content) have opted for informative Email Campaigns to tell how they continue to provide their services. example-osde Part of being useful right now also involves this. Provide the correct information to your customers before they request it. Social Networks are saturated with inquiries of the type … is such a trade open? Does that company continue to provide service? What about my orders? Very well, through Email Campaigns you can segment your audience and let them know that you are still operating . With the appropriate precautions, of course. But it’s about reminding your client that you haven’t forgotten about him. message-andreani That you are there for them. That they can count on you, even with the limitations of the times. email-scoop When we talk about the times when the world has become more online than ever (if you can think of it that way), Email Marketing becomes the communication channel par excellence. In Doppler you can easily design Emails and improve your communications with your Subscribers in these difficult times.
We have reviewed some examples that will be useful for you to create messages that reach and connect with your audience. It depends on your goal. But keep in mind that these days they are waiting to hear from you. Wondering if your company has something of value to say? I think so. Hard times are when they need you the most. From a message of encouragement to advice. From free content to information about the limitations that you will have today to provide your service. An Email can make a difference. BONUS TRACK: Ingenuity is the order of the day In times of crisis, creativity trumps reality . Did you see what Mercado Libre did ? Yes, of course… he showed up one morning with a new logo. But not. He did much more Israel Phone List than that. logo-free-market-coronavirus As a branding tactic in times of coronavirus, he has undoubtedly designed an excellent logo. It not only positions it as a brand, transmitting its values and company mission. But it also does so by joining the prevention tips to avoid the spread of the coronavirus. A brilliant Marketing move. Is it worth more than a statement? Perhaps. Do you know other examples of brands or companies that have dealt with this subject in an ingenious way? Or useful? Share them in the comments below. We would love to meet you!