HubSpot publishes a report on the status of inbound marketing each year. So things for 2017.In the early 1900s, successful businesses lasted an average of 67 years. Today, companies typically exist for only 15 years. How to extend the life cycle? Practicing inbound marketing and providing excellent customer service is the best way to attract people to your business, products and earn their loyalty. What is inbound marketing? Lithuania Phone Number List According to HubSpot that coined the term inbound marketing, it is the digital marketing approach , focused on engaging customers through content and interactions that are relevant and helpful. With inbound marketing (or attraction marketing ), potential customers find you through blogs, search engines, and social media. Unlike outbound marketing, inbound marketing doesn’t have to fight for the attention of potential customers. By creating content to address the problems and needs of ideal customers, inbound marketing attracts leads and builds trust and credibility for your business. The strategy consists of four stages:Content at different stages of the funnel The State of Inbound Marketing 2017 The annual report of HubSpot on the status of inbound marketing collects data from more than 6,000 respondents in 141 countries regarding their marketing and sales challenges and trends and channels in the way business is done. Generating more traffic, more leads, and more customers has always been the purpose of digital marketing.
More traffic, more leads and more customers has always been the purpose of digital marketing. But although the goal remains the same, the audience continues to change as do their preferences and behaviors. People don’t want to read content anymore. They want immersive video experiences.The way customers shop has changed dramatically, and in the age of the buyer, it’s up to companies to adapt or face the consequences. Just to keep up with all the sales and marketing changes, for marketers and business owners, HubSpot generates the inbound marketing status report every year. Top Marketing Priorities Most businesses focus on converting leads into customers and increasing traffic to their website. 70% of those surveyed consider the conversion of leads into customers the priority in the next 12 months. Marketing Priorities According to the 2017 Inbound Marketing Status Report Inbound Marketing Priorities With regards to Inbound Marketing projects, marketers focus on improving SEO, creating more blog content that can appear in search, and distributing and amplifying the content.
61% of respondents cite growing SEO / organic presence as a priority for inbound marketing. Inbound Marketing Priorities According to HubSpot Inbound Marketing Priorities by Continents Traditional advertising is considered by many to be the most overrated marketing tactic (32%). Lithuania Phone List The overrated tactic according to the report is paid advertising Sales Priorities Closing more sales is the business priority, followed by improving the efficiency of the sales funnel, which requires adapting to new buying habits. The social selling , appears as the third most important priority. The main sales challenges are: getting a response from leads (38%), closing deals (35%) and identifying good leads (30%). Sales priorities according to those surveyed in the inbound marketing status report.