In this series of articles in which we are reviewing success stories and effective ways to implement Email Marketing in the midst of the COVID-19 pandemic, it is the turn of Travel and Tourism companies . If you have a business in that industry or are interested in seeing what strategies the medium and large players have implemented to maintain their digital communications, this article will interest you a lot. In the Doppler team we have done a survey to answer this question … How have they managed to attend to so many complaints and queries when, in times of uncertainty, they do not even have all the answers and solutions? The impact of the coronavirus on the tourism industry The Tourism industry is one of the most powerful and active in the world , with peak seasons and attractive destinations for each time of year. Without Bosnia and Herzegovina Phone Number List a doubt, COVID-19 today has an unprecedented commercial impact. The images of the most attractive tourist places on the planet, now empty, are a clear example of this. We always associate traveling, knowing places, choosing new destinations with good feelings. The coronavirus has put many of the communication strategies of large airlines, giant tour operators, hotel chains, etc. in check. Although preventive measures against COVID-19 are not the same in all countries, and even less so in all continents, the impact that the pandemic has had for companies in the Travel and Tourism sector is great.
According to the World Tourism Organization , 96% of the world’s destinations have placed restrictions due to COVID-19 . The measures range from the total closure of borders to the registration of people according to origin. The number is alarming. Today it is common to open an online news portal and see hundreds of tourists stranded somewhere in the world. We speak of canceled flights, closed airports, hotels as places for the confinement of people in transit . Undoubtedly, all these measures entail very high operating costs for the industry. Latin America was not the focus of the beginning of the pandemic, so the data from El País on the situation of Tourism in Latin America indicate that there is uncertainty, but we must also be prepared for what may happen in the rest of the year. In Spain , industry forecasts show that, unlike the previous seven years, the Spanish coasts will no longer be a record for international tourist visits. In times of coronavirus, we have seen that one of the best decisions a company can make is not to remain silent . Users, especially those who have contracted a service, flight or accommodation for these times, are waiting to hear news, status of services, useful information about how to proceed.
Thanks to Email Marketing you can segment your Database and create personalized communications for different audiences. Not just now, always. Whether it is for commercial offers or useful information on the status of reservations, flights, check-in, plans to upgrade or hire other services, Email continues to be the preferred channel for users to obtain this type of information . When Bosnia-and-Herzegovina Phone List your community most needs to hear from you, you should be with them. We know it is not easy. The first thing to imply is that it is an exceptional situation for everyone. At Doppler we advise our clients in this industry when thinking about their Email Marketing strategy, so that they create an omnichannel experience . By integrating different platforms they can optimize their shipments, automate their Email Campaigns and have better control of their metrics. 10-tips-email-marketing-tourism Email Marketing campaigns to share service statuses One of the main problems that tourism companies have today is the amount of claims they must be receiving. Regularize situations, change tourist packages, cancel accommodations, reschedule flights … none of this is done overnight. It is logical that each company needs a minimum time to settle and rethink its next steps. We imagine daily meetings of the Marketing, Communications and Commercial teams to evaluate alternatives.