Saying that your blog is the most important social network may seem aberrant, especially since blogs are dead … Or not? We’ve heard it a million times. It’s a lie. There is nothing quite as alive as blogging. Hard to believe? Do you prefer social networks? So I have a question for you:Why do many social networks want to be blogs? Oooh! You still don’t believe me!Let’s see… Why was Twitter called a microblogging network for years ?; Namibia Phone Number List Why are there more articles on Linkedin and more influencers writing on this network every day social networks like blog Why on Instagram do we see accounts that publish with impeccable periodicity and the posts are images accompanied by large blocks of text in the description? social networks like blog Why did Facebook create the instant articles? social networks like blog Blogs were born as blogs … that is, spaces where it was posted frequently and an audience was created that wanted to continue consuming the content continuously. The social phenomenon of networks was that they allowed us to reach many people at the same time and the possibility of interaction in real time. This triggered that at the beginning many fell madly in love with them. The problem is that a lot of those qualities died when they killed the organic reach and turned them into means of payment. Today, an organic post on your Facebook page will not even reach 4% of your audience. True, if it is shared or promoted with money it can reach more people, but organically the reach is a slop. That is why today everyone wants to resemble blogs within social networks … yes, those blogs that people returned to again and again. How much would brands give today on social networks for that to happen? That their followers constantly return to search for their content. Today if a follower does not interact with your content, in a very short time they will stop seeing it. This is how the Facebook wall works and the streaming of the rest of the networks. All.
Your blog is the most important social network. But let’s start from the beginning: What is the Blogosphere? The Blogosphere is the community of bloggers (and their blogs). It is a community because bloggers in the same niche know each other well and even interact with each other. Hard to believe, in the early days of blogging, the primary audience of at least 90% of them were other bloggers. Their audiences grew among them, even writing comments on their peers’ blogs just for the purpose of exchanging opinions. That was before it became a mandatory activity for SEO purposes. The early bloggers didn’t care so much about SEO. On this very site, before the battle for SERPs was so brutal, we used to say that we didn’t write for Google (today we still don’t write for Google, we focus on you and your interests but we can’t afford to skip overhead optimization to the search giant). But it’s a fact, at first nobody knew what blogging was, apart from other bloggers. Your blog is the best social network The forerunners of everything If you analyze it, blogging was a very social behavior. The blogosphere began creating its own set of social tools around its community. Blogs were disruptive for the web! They were largely responsible for things like comments on content, content management systems (like WordPress or Joomla), sharing tools, the why of email marketing, and a long etcetera. In many ways, the blogosphere was the first social network.
Then of course came the rise of Google and today everyone wants SEO; apparently they forgot their communities; What is the priority today is to appear first in the SERPs (results pages); For many, the most important thing is the backlinks … and the social proof (the box of shares that you see on the left). They are the measures of success … or at least, the stupid measures of success … because until today, I have never managed to pay for a hot dog with traffic, shares or likes. What happened to the Blogosphere? Many people believe that the blogosphere is slowly dying. Facebook, after all, allows the exchange of opinions and some brands are very popular achieving engagement (even if they are the least). Many think that new entrants to the blogosphere (that is, new bloggers) no longer have any chance of success. False. Namibia Phone List Your blog is the most important social network. Why? Because if it is not completely inexplicable that more than 28% of the world’s sites are mounted on WordPress and more than 450 sites are opened daily under this platform, which is a content manager . Figures as of July of this year. New blogs continue to be created every day, and many succeed. The success for many bloggers continues to grow. Of course, very few today call their sites, blogs … but they are. They are blogs. Content logs. Although they are given trade names like the colossal Open Forum . Mashable and The Huffington Post , how do you think they got started? yes, being blogs. We repeat: your blog is the most important social network.