Many of the bloggers – good and bad -, many of the companies that work creating content, and even many of the businesses that work with this model as a communication tool, wonder: Given the arrival and excessive growth of video in line, what is the future of blogging ? Is it worth continuing to make written content or should we migrate to video? To answer it, no one like HubSpot, who have perhaps the most prolific blog in inbound marketing; according to them , blogs and writers will continue but transformation is imminent; Nepal Phone Number List their idea is supported by a central idea: few things in human history have been as influential as the written word . Writing has brought down empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a leading role in marketing. David Ogilvy once wrote: “… advertising is a business of words.” The future of blogging – Ogilvy But will it always be? After all, the rise of digital has led to huge changes in marketing since the days when Ogilvy and all the Mad Men smoked and sipped martinis while writing 2,000-word print ads. Some say there’s a new sheriff in town, and he wears lights, a microphone, and a green screen on his belt. Will the video kill the… star writer? It’s no exaggeration to say that video is taking current marketing by storm. Global venture firm KPCB estimates that by the end of this year, video will account for nearly three-quarters of all online traffic. Brightcove says videos are shared 1200% more than hyperlinks and text combined.
Facebook’s European Vice President Nicola Mendelsohn predicted that the network would be 100% video in just five years . These trends sound great for videographers and those who make a living from this medium, but where do they leave writers? What is the future of blogs and their bloggers? And understand here blog in the broadest concept. From simple blogs to complete written content portals. In late 2015, a Gartner report that predicted that 20% of all business content would be machine-generated by 2018 led to a series of articles proclaiming the death of writing jobs. HubSpot’s recent report on inbound marketing indicated that many marketers make a living writing and editing so they fear their careers will “slow down with the rise of video.” State of Inbound – What is the future of blogging So the question is not enough, Is the future of blogging dark? Will videos erase all jobs and businesses based on the written word? It is not probable. But it will change them. Reports of blog deaths have been greatly exaggerated … would Twain say Language is the foundation of human communication and has been for tens of thousands of years. Deep-seated biological trends don’t change simply because we carry a video camera in our pocket today… but as Mendelsohn bluntly puts it, “We’ll have to write for the video too. Indeed. Each video needs to be built with quality words cast into scripts and storyboards. The rush to adapt to video content has shown that there are many people who cannot write for videos, which is a great opportunity for expert writers. Plus, reading isn’t really going anywhere. Will not disappear.
A Quartz study showed that executives still value in-depth, high-quality articles. In fact, they are almost twice as likely to share a long article as any other piece of content online. As if that were not enough, what Google indexes in its results pages are content rich in text, and although videos also tend to appear, the amount of one and the other is not comparable.In fact, the most extensive contents are those that rank better in Google. Watch this! Extensive content has a better position in Google And in addition, extensive content is also the most shared on social. Extensive content is shared more on social Whether on screen or in print, people will always want to read a good piece of written content. But that does NOT mean that writers can go back and rely only on the skills they have today. The future of blogging depends on adaptation. Nepal Phone List The future of blogs and bloggers depends on their adaptation “Even if you are on the right track, you will be run over if you stand still.” This adage from the famous cowboy Will Rogers applies to many fields, especially something like writing. According to HubSpot , this is what to focus on if you are a writer, blogger, publisher, or company that provides written content services: Learn new and complementary writing skills . Upon the arrival of Twitter, many scoffed at the idea of saying something in 140 characters or less, but today there are tweeters who sell their posts in the many thousands. The headlines – written by journalists seasoned in rhetoric – to draw attention to 8 columns of the newspapers, are the parents of the lines of today’s Facebook ads.
